Netconcepts

Auditing Your Web Site: Minimize Risks, Maximize Potential

Stephan Spencer — Sun, 14 Apr 2002 00:00:00 +0000

Think your website is the best it could be? Step back and take an objective look
at your website and identify its weak points in the areas of branding, usability,
security, legal, search engine findability, design, content, and more. A magazine
columnist, international speaker, and founder of multinational web design firm
Netconcepts will provide insider information on “best practices” in online
marketing from corporate clients like Birds Eye, Gorton’s Seafood, Wella, and
Midwest Express.

Profiling Your Customers Using The Internet

Stephan Spencer — Mon, 28 Jun 1999 00:00:00 +0000

The Web can be a powerful tool for collecting detailed, up-to-date profile information about your customers and potential customers. There are many creative ways to tap in to various primary and secondary research sources. Greg Stromberg and Stephan Spencer will discuss how INX International Ink Co.:

Leverages customers, customers’ sites, employees, research firms, and online knowledge bases
Compels users to profile themselves through online communities, personalization, and “yellow pages” directories
Expanded their profiling system into an extranet
Obtained, consolidated, and integrated multiple databases into their profiling system

Post Conference Workshop Wednesday, June 30, 1999:

How And Why To Audit Your Web Site
Are you absolutely sure that your Web site is running at peak efficiency, dazzling customers, coming up high in search engines, generating an adequate ROI, and not leaving you exposed to unnecessary litigation? Step-by-step, you’ll learn what areas to audit in your Internet presence, including: legal & procedural, public relations, financial, performance & reliability, customer service, Internet marketing task force, technical, user experience, accessibility, content, community, “findability”, e-commerce, privacy, security, and last but not least Y2K.

This interactive workshop will give you hands-on experience
on:

Where and how to begin the evaluation process
What to audit and how often
Tools and resources to use in auditing
Benefits of auditing, risks of not auditing
Turning measurements and recommendations into an Implementation Plan
Applying all these tools and principles to your specific needs

How And Why To Audit Your Web Site

Stephan Spencer — Mon, 24 May 1999 00:00:00 +0000

Are you absolutely sure that your Web site is running at peak efficiency, dazzling customers, coming up high in the search engines, generating an adequate ROI, and not leaving you exposed to unnecessary litigation? Step-by-step, you’ll learn what areas to audit in your Internet presence, including: legal & procedural, public relations, financial, performance & reliability, customer service, Internet marketing task force, technical, user experience, accessibility, content, community, “findability”, e-commerce, privacy, security, and last but not least, Y2K.

This interactive workshop will give you hands-on experience on:

Where and how to begin the evaluation process
What to audit and how often
Tools and resources to use in auditing
Benefits of auditing, risks of not auditing
Turning measurements and recommendations into an Implementation Plan
Applying all these tools and principles to your specific needs

Linking Your Print Catalog With Your Web Site

Stephan Spencer — Fri, 13 Mar 1998 00:00:00 +0000

Imagine a catalog shop in which product managers log onto a Web-based database to change prices, update descriptions and add new items, and that the these changes get propagated to both the Quark Xpress-based print catalog and the online catalog Web pages automatically. In this nuts and bolts session, you’ll see how Quark Xtensions, relational databases and rapid application development tools can support dynamic and real-time updatable catalogs both in print and online.

Database development issues
Synchronizing Quark and HTML
Print and Web “look and feel”

Linking Your Print Catalog With Your Web Site

Stephan Spencer — Mon, 08 Dec 1997 00:00:00 +0000

In this nuts-and-bolts tutorial, you’ll see how Quark Xtensions, relational databases and rapid application development tools can support dynamic and real-time updatable catalogs both in print and online.

Database development issues
Synchronizing Quark and HTML
Print and web “look and feel”