THE Conference on Marketing — Naples, FL
If you want the “secret sauce” to rocketing past your competitors in the search results, this session is for you.
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Shop.org Strategy and Innovation Forum — Orlando, FL
iGoogle, Facebook, MySpace, Bebo - social networks are the hottest topic of Web 2.0. Recent developments such as Google’s OpenSocial platform may further accelerate the explosive growth in widget and gadget application users. So what do widgets really mean to your customers and to your bottom line? What monetization strategies should you focus on to ensure widgets are more than just a buzzword to your organization? And how to you prevent your widget from becoming another lost or unused orphan among thousands of other apps? Misty Locke, co-founder and president of Range Online Media, has been working with numerous retailers to determine the most innovative, engaging and measurable approach to web applications. Misty will lead a discussion with other industry experts to answer these questions and to tackle how to succeed with widgets and gadgets today, pitfalls to avoid and emerging opportunities beyond 2008.
Speakers:
Misty Locke, Co-Founder and President, Range Online Media
Stephan Spencer, Founder and President, NetConcepts
Pinny Gniwisch, Founder and EVP Marketing, ice.com
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PubCon 2007 — Las Vegas, NV
Learn the best tips, tools, and techniques for non-traditional optimization for both indexing as well as ranking support. This includes files such as PDFs, docs, podcasts and RSS feeds.
Panelists:
Rick Klau, Strategic Partner Development Content Acquisition, Google
Stephan Spencer, Founder & President, Netconcepts
George Aspland, Founder & President, eVision
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Search Engine Strategies — Chicago, IL
Regular search engines can’t understand text trapped within images, and this session looks at strategies to combat this problem for the image-intensive site. It also examines how to generate traffic using your images via image-specific search engines.
Speakers:
Liana Evans, Director of Internet Marketing, KeyRelevance
Chris Smith, Lead Search Strategist, Netconcepts
Shari Thurow, Founder & SEO, Omni Marketing Interactive
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UW Wisconsin Madison, Executive Education, Interactive Marketing — Madison, WI
Search engine marketing
Creating a buzz — viral marketing
Web analytics
Speakers:
Stephan Spencer, Founder and President, Netconcepts
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Blog World Expo — Las Vegas, NV
Panelists:
Andy Beal, Marketing Pilgrim
Vanessa Fox, Zillow.com
Aaron Wall, SEOBook.com
Stephan Spencer, Netconcepts
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AMA Hot Topic: Search Engine Marketing — Chicago, IL
It’s critical to understand search engine visitors if you want to market to them. Which search engines do they prefer? What words are they using? Where do they look on the screen and where do they click? What stage in the buying process are they in? How does all this differ for B2B versus B2C?
This session will provide a critical overview of…
Speaker:
Stephan Spencer, Founder and President, Netconcepts
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DMA 07 Annual Conference — Chicago, IL
Keyword rich contextually relevant text links are like fuel for your website’s search engine rankings. Without good links, you are relegated to the bottom of the search results heap. Link building is arguably the most difficult, the most misunderstood and poorly executed aspect to SEO. Learn: criteria for evaluating a link’s value, creative link building strategies, link buying do’s and don’t’s, how to approach webmasters, how to leverage your affiliates, how social media can be leveraged to build links, dangerous tactics, and more!
Learning Points:
Moderator:
Stephan Spencer, Founder and President, Netconcepts
Panelists:
Eric Ward, Founder, The Ward Group
Lee Odden, CEO, TopRank Online Marketing
Seth Besmertnik, CEO & Co-Founder, LinkExperts
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eComXpo — Online
It seems like Wikipedia shows up in the first page of results in Google for just about every search imaginable. Wikipedia’s position as a top authority site is undisputed. Having a presence in Wikipedia has never been so important as it is now, despite the fact that external links in Wikipedia no longer pass PageRank. And it’s never been so dangerous to make self-interested edits to Wikipedia as it is today, particularly with the advent of such wikisleuthing tools as the Wikiscanner.
Is there a place in Wikipedia for you? Can you protect your interests within Wikipedia in a way that is appropriate and minimizes the risk of a backlash — now and in the future? Want to know the best ways to interact with the service? Want to learn some valuable lessons from a few Wikipedia marketing successes and failures? Then this session is for you!
Moderator:
Stephan Spencer, Founder and President, Netconcepts
Speakers:
Neil Patel, CTO, Advantage Consulting Services
Jonathan Hochman, Founder/President, JE Hochman & Associates
Don Steele, Director of Enterprise Marketing, Comedy Central
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SMX Local & Mobile — Denver, CO
Managing a local or mobile search marketing campaign can be a challenge, as there are dozens providers each targeting different potential audiences. How do you choose partners? How do you allocate resources for maximum impact? This session explores the tactical demands of running a successful local/mobile search marketing campaign.
Moderator:
Chris Sherman, Executive Editor, Search Engine Land
Speakers:
Paul Bruemmer, Director Search Marketing, Red Door Interactive
Jenny Halasz, SEO Manager, Acronym Media
Chris Silver Smith, Lead Strategist, Netconcepts
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Business Blogging
RSS Marketing
Link Building
Web Marketing
Webinars
Email Marketing
Web Development
Buzz Marketing
Copywriting
social media
HEADQUARTERS
2820 Walton Commons West, Suite 123
Madison, WI 53718 USA
Phone: (608) 285-6600
Toll-free: 888 207-1109
REGIONAL OFFICE
36 Anzac Rd., Browns Bay
Auckland, New Zealand
Phone: (+64) 9 476-4601
infodesk@netconcepts.com
