Netconcepts http://www.netconcepts.com Specialists in SEO, web dev, online marketing, and ecommerce Thu, 16 Oct 2008 03:35:09 +0000 http://wordpress.org/?v=2.1.2 en © megan@netconcepts.com () megan@netconcepts.com 1440 Specialists in SEO, web dev, online marketing, and ecommerce megan@netconcepts.com No no http://www.netconcepts.com/images/NetconceptsPodcast-Small.gif Netconcepts http://www.netconcepts.com 144 144 Alternative Marketing Case Study: What Happened When Etailers Dove into Blogs, Podcasting and RSS http://www.netconcepts.com/2005-09-13/ http://www.netconcepts.com/2005-09-13/#comments Tue, 13 Sep 2005 00:00:00 +0000 Stephan Spencer Business BloggingEcommerceRSS MarketingSeminarsWeb Marketing http://www.netconcepts.com/2005-09-13/ See the results of actual trials and implementations of alternative marketing techniques used to drive online sales. Learn how online retailers eHobbies.com, Ice.com, and Steve Spangler Science have utilized alternative marketing tactics such as blogs and RSS feeds to expand their marketing reach and build customer loyalty. Panelists will share tips on executing a successful campaign, implementation costs, and how to measure the impact of these new marketing tactics. A must-attend session for retailers looking for alternatives to increasingly expensive online marketing tactics such as SEM. Retailers looking for alternatives to increasingly expensive online marketing tactics such as SEM must attend this session.

Moderator:
Stephan Spencer, President, Netconcepts

Speakers:
Pinny Gniwisch, EVP Marketing, Ice.com
Seth Greenberg, CEO, eHobbies
Steve Spangler, SteveSpanglerScience.com

]]> http://www.netconcepts.com/2005-09-13/feed/