Business Blogging Seminars

Link Building Your Way to the Top of the Rankings

eComXpo — online

October 24th, 2006

Panelist: Stephan Spencer

Links are the currency of the search engines. Without good inbound links to your web site, your SEO efforts will be in vain. Link building is arguably the most difficult, most misunderstood, and most poorly executed aspect to SEO. Join SEO and link-building experts Stephan Spencer and Eric Ward as they guide us through the quagmire and show us the way to great search engine rankings.

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Interactive Marketing

University of Wisconsin Executive Education - Integrated Customer Communications — Madison, WI

October 17th, 2006

Workshop by Stephan Spencer

Optimize your online efforts
After more than a decade of online marketing, companies are still struggling to find the best ways to use the web to promote themselves and build relationships with their customers. Our proven, practical tips will help you to get higher search engine rankings, make your e-mails filter-friendly — yet compliant! — and deliver relevant customer-focused website content.

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Blogs, Podcasts and RSS: New Tools for Customer Acquisition and CRM

DMA Annual Conference 06 — San Francisco

October 16th, 2006

Panelist: Stephan Spencer

This dynamic, multi-faceted session will focus on how to effectively use the new technologies of blogs, podcasting, and RSS to reach and retain customers. You will learn proven strategies and sure-fire tactics for how to leverage your blog’s ability to reach and influence your customers, prospects, and the media. In this session, we’ll show you how other marketers are already successfully integrating blogs, RSS, and podcasting into their online marketing communications mix, and achieving deeper more personalized relationships with their customers.

Learning Points:

  • Successfully use blogs and podcasts as direct marketing tools for getting your selling messages in front of prospective customers
  • Discover proven strategies for using your blog to reach the media and gain competitive advantage
  • Master top tips for optimizing your blog so that it improves your search engine marketing

Panelists:

  • Lee Odden, CEO, TopRank Online Marketing
  • Stephan Spencer, Founder and President, Netconcepts
  • Dr. Amanda Watlington, Owner, Searching For Profit

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Blog & Feed Search SEO

Search Engine Strategies — San Jose, CA

August 8th, 2006

Panelist: Stephan Spencer

This session explores how specialized blog and feed (RSS/Atom) search engines gather content and provides tips on tapping into these growing forms of traffic.

Speakers:
Stephan Spencer, Founder and President, Netconcepts, LLC
Rick Klau, Vice President of Publisher Services, FeedBurner
Amanda Watlington, Ph.D., APR, Searching for Profit

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Blogging for Business

Professional Association of Innkeepers International 2006 annual convention — Phoenix, AZ

April 3rd, 2006

Seminar by Stephan Spencer

A blog could do wonders for your online marketing. Learn the tools/tactics to use, the pitfalls to avoid, and how to make it pay.

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Beyond the Banner: New Ways to Brand in the Online Channel

Strategic Branding — Auckland, NZ

March 27th, 2006

Seminar by Stephan Spencer

Branding campaigns appear in many forms online besides the ubiquitous banner ad. There are blogs, RSS feeds, paid search ads (e.g. Google AdWords), contextual ads, natural (organic) search listings, text link ads, microsites, and podcasts, to name a few.

  • Gain an understanding of each of these channel’s unique benefits and where each fit in your brand strategy
  • Learn best practice techniques applicable to these new channels, with numerous examples

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Leveraging digital communication technology - new opportunities

9th Annual Strategic Communications and PR Forum — Auckland, NZ

March 20th, 2006

Seminar by Stephan Spencer

New digital communication technology has drastically changed the landscape of possibilities in reaching your audiences. Find out what the latest technology trends are, and how they can be utilised to add value to your brand.

  • New communication channels and their use
  • Using technology effectively
  • Viral marketing trends
  • Emerging PR tools - RSS, blogs, wikis, podcasts, social networks, social tags, search engines

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Blog & Feed Search SEO

Search Engine Strategies — New York, NY

February 28th, 2006

Panelist: Stephan Spencer

This session explores how specialized blog and feed (RSS/Atom) search engines gather content and provides tips on tapping into these growing forms of traffic.

Speakers:
Stephan Spencer, Founder and President, Netconcepts, LLC
Rick Klau, Vice President of Publisher Services, FeedBurner
Amanda Watlington, Ph.D., APR, Searching for Profit

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RSS, Blogs & Search Marketing

Search Engine Strategies — Chicago, IL

December 6th, 2005

Panelist: Stephan Spencer

This session explores how search engines are dealing with blog and feed (RSS/Atom) content and why providing such syndicated content can drive new search-related traffic.

Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com

Speakers:
Dick Costolo, CEO, FeedBurner
Nan Dawkins, Partner, RedBoots Consulting
Greg Jarboe, President and Co-Founder, SEO-PR
Stephan Spencer, Founder and President, Netconcepts, LLC
Amanda Watlington, Ph.D., APR, Searching for Profit

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Interactive Marketing: Reaching Customers in an On-Demand World

University of Wisconsin Executive Education - Integrated Customer Communications — Madison, WI

November 28th, 2005

Workshop by Stephan Spencer

Technology continues to revolutionize the sales and marketing efforts of firms worldwide. Businesses must either adapt or put themselves at risk. Companies and customers communicate and interact with each other in substantially different ways than 10 or even 5 years ago. Direct and interactive marketing are converging, financial metrics are increasingly mainstream, and customers expect channel “silos” to be broken down. Learn how to benefit from the new tools and thinking in managing customer relations to increase sales, improve strategies, and reach online and offline markets.

Search engine marketing

  • Make your site “search engine friendly”
  • Explore “Pay-per-click” search advertising
  • Analyze benchmarking, competitive intelligence and ROI
  • Identify trends in contextual, behavioral and local advertising

Create a buzz - viral marketing

  • Explore blogs, RSS feeds, forums, wikis and more
  • Harness “word of mouse” to enhance your brand
  • Discover the “sneezers” who will spread your viral message

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