Screencasts

Screencast on Advanced SEO Tactics with Stephan Spencer and Rand Fishkin

MarketingProfs Virtual Seminars — online

March 27th, 2008

Seminar by Stephan Spencer

Join our founder and president, Stephan Spencer, along with renowned search guru Rand Fishkin, in this archived webinar of an information-packed 131-minutes of advanced SEO tips and tricks. This webinar, for MarketingProfs.com, was called “Advanced Tactics in SEO: Part Art, Part Science”. Ever wonder what the SEO pros know that you don’t? What tools they use every day that you don’t even know exist?

This screencast isn’t about search engine optimization fundamentals. You will learn how to take your search engine optimization skill set to the next level, even if you’re already a savvy search marketer.

Watch Stephan and Rand’s webinar as a streaming Flash video »

Or, alternatively download/watch as a Quicktime (m4v) movie (77 MB).

Google Gadgets and Gadget Ads

March 25th, 2008

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Jacqui Jones, Lead Consultant from Netconcepts, sits down with Jeremy Wood from Google to talk about Google Gadgets and Gadget Ads in this nine minute interview. Jeremy provides some helpful hints and tips for marketers and developers on how to get the most out of Gadgets and Gadget Ads, including tips on how to get your Gadget listed with Google.

Screencast on Website Metrics with Stephan Spencer and Avinash Kaushik

March 4th, 2008

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Join our founder and president, Stephan Spencer, along with renowned analytics expert Avinash Kaushik, in this archived webinar of an information-packed 101-minutes of website analytic tips and tricks. This webinar, for Lorman Education Teleconferences, was called “Website Metrics and ROI: Getting the Most out of Your Online Marketing Spend.”

Watch Stephan and Avinash’s webinar as a streaming Flash video »

Or, alternatively download/watch as a Quicktime (m4v) movie (77 MB).

Video: SEO Update

December 12th, 2007

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Originally published in Practical eCommerce

In September 2007, Spencer revisited the SEO progress of Discountflies.com, and reports his findings in the video tutorial below.

This video tutorial requires Flash Player version 8 or above.

Click the link below to launch the tutorial.

Video SEO Tutorial with Stephan Spencer.

Video: SEO Website Update

October 29th, 2007

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Originally published in Practical eCommerce

In September 2007, Spencer revisited the SEO progress of Balancedlifeproducts.com which he reviewed in this initial “SEO Report Card” and reports his findings in the video tutorial below.

Click the link below to launch the tutorial.
Video Tutorial with Stephan Spencer

This video tutorial requires Flash Player version 8 or above.

SEO for Really Big Websites

MarketingProfs Virtual Seminars — online

June 28th, 2007

Seminar by Stephan Spencer and Chris Smith

Got a large, complex, database-driven website? Then you’re in luck, because such a site represents the best opportunity for capturing visitors from search engines such as Google. That’s because a large site has so much of what the engines love – content!

In this MarketingProfs seminar, you will gain best practices, invaluable tactics (such as “thin slicing”) and quick-hit tips and tricks. And you’ll discover what to avoid. All with real-world examples from major websites – both commercial and non-commercial.

  • How to expand into countless keyword markets
  • How to get many more pages indexed
  • How to optimize your HTML templates and CSS to make those pages “sing” to the search engines
  • How to pass your PageRank much more effectively through your site
  • How to build deep links to internal pages, not just to your home page
  • How to measure success using new (and little-known!) metrics and KPIs

Speakers:
Stephan Spencer, Founder and President, Netconcepts
Chris Smith, Lead Search Strategist, Netconcepts

Video:
The first video seen below is the original 90-minute webinar featuring Stephan Spencer and Chris Smith. (The Quicktime file is 112 MB)

The second video is the Q&A section of the webinar, which was so long we did it as a separate recording, lasting 105 minutes. (The Quicktime file is 205 MB)

Screencast on link building with Stephan Spencer and Eric Ward

February 13th, 2007

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Join our founder and president, Stephan Spencer, along with renowned link builder Eric Ward, in this archived webinar of an information-packed 90-minutes of link building tips and tricks. The webinar, for MarketingProfs.com, was called “Inside Secrets to Building Links for Online Publicity, Buzz and Search Engine Optimization”. It was a follow-on to Stephan’s webinar for MarketingProfs 6 months prior, on the topic of boosting Google rankings through links (also available as a 90-minute screencast).

Watch Stephan and Eric’s webinar as a streaming Flash video »

Or, alternatively download/watch as a Quicktime (m4v) movie (169 MB) or as a Windows Media (wmv) file (59 MB).

Screencast on link building for Google SEO

October 31st, 2006

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Join our founder and president, Stephan Spencer, in this archived webinar of an information-packed 90-minutes of link building secrets. The webinar, for MarketingProfs.com, was called “Google in the Real World: How Links Boost Your Ranking”.

Watch it as a streaming Flash video »

Or, alternatively download/watch as a Quicktime movie (72 MB).

Screencast on optimizing your blogs and RSS feeds

August 29th, 2006

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Founder and president of Netconcepts, Stephan Spencer, gives a 1 hour presentation on “Blog and Feed Search SEO”.

Watch it as a streaming Flash video »

This can alternatively be downloaded as a Quicktime movie (169 MB).

Screencast on using the SEO-Links tool

December 22nd, 2005

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This screencast, presented by Netconcepts’ president Stephan Spencer, explains how to install and use the free Firefox extension SEO-Links to gauge the succesfulness of text link advertisers.

First Stephan installs the extension. Then he jumps to the Seacoastonline.com home page, which is selling links over in the right column half-way down the page. By simply hovering the cursor over each of the text link ads, he obtains backlink counts for each advertiser and their rankings across Google, Yahoo, and MSN Search for the phrase in the anchor text. This provides an indication as to how effective that advertiser is at SEO. The assumption is that an SEO-savvy and successful text link advertiser will make better advertising decisions than an unsuccessful one. If a bunch of successful ones flock to a particular site selling text link ads, then that’s an indication that the site is a good one to advertise on (assuming other things check out like the advertisers aren’t using spam tactics).

Turns out the site is not a good site for link advertisers. Find out why by downloading the 4 minute video as either a 2 megabyte WMV file or a 5 megabyte MPEG-4 file (iPod video compatible)


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