SEO for Really Big Websites

Stephan Spencer — Thu, 28 Jun 2007 16:05:56 +0000

Got a large, complex, database-driven website? Then you’re in luck, because such a site represents the best opportunity for capturing visitors from search engines such as Google. That’s because a large site has so much of what the engines love - content!

In this MarketingProfs seminar, you will gain best practices, invaluable tactics (such as “thin slicing”) and quick-hit tips and tricks. And you’ll discover what to avoid. All with real-world examples from major websites - both commercial and non-commercial.

How to expand into countless keyword markets
How to get many more pages indexed
How to optimize your HTML templates and CSS to make those pages “sing” to the search engines
How to pass your PageRank much more effectively through your site
How to build deep links to internal pages, not just to your home page
How to measure success using new (and little-known!) metrics and KPIs

Speakers:
Stephan Spencer, Founder and President, Netconcepts
Chris Smith, Lead Search Strategist, Netconcepts

Video:
The first video seen below is the original 90-minute webinar featuring Stephan Spencer and Chris Smith. (The Quicktime file is 112 MB)

The second video is the Q&A section of the webinar, which was so long we did it as a separate recording, lasting 105 minutes. (The Quicktime file is 205 MB)

Natural (Organic) Search Engine Optimization: Hard Facts, Real Lessons, Insider Secrets

Stephan Spencer — Wed, 09 Mar 2005 00:00:00 +0000

The search algorithms of Google, Yahoo, and MSN power about 95% of all Web search queries, making high-ranking search listings in these three engines a marketer’s dream. With over 70% of search result clickthroughs going to the natural (unpaid) search results pages and the “implied endorsement” that goes with a top natural listing, it’s essential that marketers gain mastery in natural search optimization. Besides, where else can you reach such high penetration to highly qualified prospects at zero cost per click?

While natural search listings deliver untold millions in sales to some of the Web’s savviest online retailers, most Web sites are not properly designed to reach this market. How can you adjust or revamp your site so that the engines will love it?

Join Stephan Spencer, President of Netconcepts, Shaun Ryan, CEO of SLI Systems, and Joan Broughton, VP - Multi-Channel Programs at REI during this rich presentation to learn the essential strategies of putting the search engines to work for your Web site. You’ll learn the secrets of how to:

Estimate missed opportunity costs
Sell your SEO initiative to upper management then resource it effectively
Ensure the search engine spiders crawls 100% of your site, including dynamic pages
Design your pages to dominate rankings
Build your importance score and pass it on effectively using your internal hierarchical linking structure
Check your site’s natural search “pulse”
Avoid getting banned/penalized by the engines
Leverage your internal site search for search engine fodder
…and much more!

Join us for an information-packed hour of concrete advice, definitive answers, best and worst practices, real-life examples, and interactive critiques.

Watch the archived webinar

Download: MPEG 4 (68 MB)

Speakers

Stephan Spencer, Founder & President, Netconcepts

Stephan has been helping companies exploit commerce opportunities online since 1995. Clients include REI, Verizon, Gorton’s, Kohl’s, Cabela’s, to name a few. Stephan started Netconcepts in 1995 and grew it from a one-person Internet consultancy to what it now a multi-national interactive agency, specialising in web design and ecommerce with search engine optimization built in.

Dr Shaun Ryan, CEO, SLI Systems

Shaun Ryan combines commercial experience and academic expertise to lead a company that consistently improves the search experience of millions of online shoppers, customers of stores like Etronics, Any Mountain and Harry and David. His commercial background includes positions with NBCi and consulting to organizations like international health technology company Invacare. With a PhD in Artificial Intelligence from the University of Canterbury, Shaun was one of the founders of SLI Systems’ unique learning search technology.

Joan Broughton, Vice President of Multichannel Programs/Online, Recreational Equipment, Inc. (REI)

Service to REI since 2000. Former executive at Office Depot and America Online. Currently oversees strategy and operations of REI’s Multichannel Programs and Online businesses, including REI.com, REI-OUTLET.com, and REI Adventures. Serves on the boards of the American Hiking Society and Shop.org, an online retailer association. Enjoys hiking and running.