Web Feeds, Blogs & Search

Search Engine Strategies — New York

March 1st, 2005

Panelist: Stephan Spencer

This session explores how search engines are dealing with blog and webfeed (RSS/Atom) content and why providing such syndicated content can drive new search-related traffic.

Search Engine Strategies Experts on Web Feeds, Blogs & Search

March 1st, 2005

Originally published in SearchViews

In a panel presentation to SES New York, Stephan Spencer encourages companies to offer complimentary RSS feeds. “Give them away” he says, and make it easy for your readers to subscribe. Store promotions, clearance specials, upcoming events, and new arrivals all offer great content for your readers.

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