This session explores how search engines are dealing with blog and webfeed (RSS/Atom) content and why providing such syndicated content can drive new search-related traffic.
Search Engine Strategies — New York
This session explores how search engines are dealing with blog and webfeed (RSS/Atom) content and why providing such syndicated content can drive new search-related traffic.
In a panel presentation to SES New York, Stephan Spencer encourages companies to offer complimentary RSS feeds. “Give them away” he says, and make it easy for your readers to subscribe. Store promotions, clearance specials, upcoming events, and new arrivals all offer great content for your readers.
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