RSS and Blogs in Search Marketing

Netconcepts — Tue, 06 Dec 2005 00:00:00 +0000

So more than a lot of “nerdy” buzzwords, blogs and RSS feeds can be the means to driving search-related traffic to one’s site. Contributing to an article for webpronews.com, President of Netconcepts Stephan Spencer emphasized Yahoo’s importance to RSS.

Publishers should add their feeds to their My Yahoo page, and use a service like Pingomatic to ping Yahoo when the feed gets updated. Also, Spencer favors full-text feeds over partial-text ones: “Give me more than a few sentences. I want more so I can read it on the plane.”

When possible, publishers should let users personalize the content they can receive via feeds, and to have the option to subscribe anonymously. From the technical side, Spencer recommended using permanent 301 redirects instead of temporary 302s for RSS.

Search Engine Strategies Experts on Web Feeds, Blogs & Search

Netconcepts — Tue, 01 Mar 2005 00:00:00 +0000

In a panel presentation at Search Engine Strategies in New York, Netconcepts’ President Stephan Spencer joined other experts in encouraging companies to get on board with blogging, RSS and SEO.

Mr Spencer’s motto for getting the most out of RSS is “Give It Away” - and make it easy for your readers to subscribe to your offerings. And when it comes to content, the world’s your oyster. Store promotions, clearance specials, upcoming events, new arrivals are gimmicks that will keep the search engine juices flowing.