Netconcepts

Beyond the Banner: New Ways to Brand in the Online Channel

Stephan Spencer — Mon, 27 Mar 2006 00:00:00 +0000

Branding campaigns appear in many forms online besides the ubiquitous banner ad. There are blogs, RSS feeds, paid search ads (e.g. Google AdWords), contextual ads, natural (organic) search listings, text link ads, microsites, and podcasts, to name a few.

Gain an understanding of each of these channel’s unique benefits and where each fit in your brand strategy
Learn best practice techniques applicable to these new channels, with numerous examples

Leveraging digital communication technology - new opportunities

Stephan Spencer — Mon, 20 Mar 2006 00:00:00 +0000

New digital communication technology has drastically changed the landscape of possibilities in reaching your audiences. Find out what the latest technology trends are, and how they can be utilised to add value to your brand.

New communication channels and their use
Using technology effectively
Viral marketing trends
Emerging PR tools - RSS, blogs, wikis, podcasts, social networks, social tags, search engines

Interactive Marketing: Reaching Customers in an On-Demand World

Stephan Spencer — Mon, 28 Nov 2005 00:00:00 +0000

Technology continues to revolutionize the sales and marketing efforts of firms worldwide. Businesses must either adapt or put themselves at risk. Companies and customers communicate and interact with each other in substantially different ways than 10 or even 5 years ago. Direct and interactive marketing are converging, financial metrics are increasingly mainstream, and customers expect channel “silos” to be broken down. Learn how to benefit from the new tools and thinking in managing customer relations to increase sales, improve strategies, and reach online and offline markets.

Search engine marketing

Make your site “search engine friendly”
Explore “Pay-per-click” search advertising
Analyze benchmarking, competitive intelligence and ROI
Identify trends in contextual, behavioral and local advertising

Create a buzz - viral marketing

Explore blogs, RSS feeds, forums, wikis and more
Harness “word of mouse” to enhance your brand
Discover the “sneezers” who will spread your viral message

Emerging Technologies: How Direct Marketers Can Capitalize on Innovations

Stephan Spencer — Tue, 18 Oct 2005 00:00:00 +0000

Is something missing in your marketing mix? New channels are opening doors to the increasingly, tech-savvy consumer. RSS feeds and alerts, blogging, mobile communications and “mapping and monitoring” online conversations are among the newest marketing tools available.

Understanding these new channels
Leveraging them for customer retention and acquisition
Building rapport with bloggers, and promote your products and company in the blogosphere
Personalizing the content in the RSS Feed to each subscriber
Tracking readership and response
Advertising on blogs and within RSS feeds
Podcasting (think: on-demand Internet pirate radio)
Distribution channels (RSS search engines, directories, Web-based aggregators, RSS news reader software)
Not just for bloggers and news sites — e-tailers embrace RSS as a channel

Moderators:
Stephan Spencer, Founder & President, Netconcepts
Marc Tramonte, Director of Integrated Marketing, Microsoft Corporation

Panelists:
Royal Farros, Chairman and CEO, MessageCast
Gard Gibson, Account Group Director,VML Inc.
Mark Goldstein, CEO, Loyalty Lab Inc.
Mark Grindeland, Co-founder, m-Qube
Dana Vandenheuvel, Director of Business Development, Pheedo
Debbie Weil, President, WordBiz

Alternative Marketing Case Study: What Happened When Etailers Dove into Blogs, Podcasting and RSS

Stephan Spencer — Tue, 13 Sep 2005 00:00:00 +0000

See the results of actual trials and implementations of alternative marketing techniques used to drive online sales. Learn how online retailers eHobbies.com, Ice.com, and Steve Spangler Science have utilized alternative marketing tactics such as blogs and RSS feeds to expand their marketing reach and build customer loyalty. Panelists will share tips on executing a successful campaign, implementation costs, and how to measure the impact of these new marketing tactics. A must-attend session for retailers looking for alternatives to increasingly expensive online marketing tactics such as SEM. Retailers looking for alternatives to increasingly expensive online marketing tactics such as SEM must attend this session.

Moderator:
Stephan Spencer, President, Netconcepts

Speakers:
Pinny Gniwisch, EVP Marketing, Ice.com
Seth Greenberg, CEO, eHobbies
Steve Spangler, SteveSpanglerScience.com

Leveraging the Explosive New Blogging Trend in Your Integrated Marketing Mix

Stephan Spencer — Thu, 21 Jul 2005 00:00:00 +0000

Blogs can be an immensely powerful marketing tool in the right hands, establishing the blogger as a widely-read, oft-quoted, trusted authority in their field of interest. Blogs can also wreck havoc on reputations (just ask Kryptonite) and careers (remember Dan Rather and “Rathergate”?). Welcome to the new, conversational Internet. It’s time to join the “blogosphere” - hopefully before your competitors do!”

Successful applications of blog and webfeed (RSS) technology
How blogs and RSS can and should fit into your marketing plan
Best practices to emulate, pitfalls to avoid
Case Studies and Examples: Lessons Learned

Interactive Marketing: Reaching Customers in an On-Demand World

Stephan Spencer — Thu, 30 Jun 2005 00:00:00 +0000

Search engine marketing

Make your site “search engine friendly”
Explore “Pay-per-click” search advertising
Analyze benchmarking, competitive intelligence and ROI
Identify trends in contextual, behavioral and local advertising

Create a buzz - viral marketing

Explore blogs, RSS feeds, forums, wikis and more
Harness “word of mouse” to enhance your brand
Discover the “sneezers” who will spread your viral message