Former Netconcepts Press

Web firm wins search engine deal

December 7th, 2004

Originally published in New Zealand Herald

Verizon’s Superpages.com may be #1 in the search engines for online shopping, but Netconcepts feels there is room for improvement. The company has scored a deal with the US telecommunications giant to improve its rankings in the search engines.

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Oodles more on Google, thanks to NZ’s Netconcepts

April 20th, 2004

Originally published in New Zealand Herald

The lack of search engine visibility was costing equipment company Northern Tool between US$100,000 and US$250,000 in lost sales. Netconcepts has given the company a boost in its search rankings on Google.

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A search engine nightmare: 12,000 SKUs, but only 17 pages show up at Google

April 13th, 2004

Originally published in Internet Retailer

Northern Tool says the upfront costs for its SEO project with Netconcepts brought about a 81% increase in traffic from natural search and were a worthwhile return on investment.

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Performics, Netconcepts Join Forces

April 13th, 2004

Originally published in imedia Connection

The partnership between Netconcepts and search engine marketing services company Performics integrates technology that will increase website visibility in the search engines.

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Yahoo’s Search Life After Google

April 1st, 2004

Originally published in Catalog Age

In an interview with MultiChannelMerchant, Stephan Spencer had this to say to the announcement that Yahoo! would stop using Google’s technology in favor of its own search engine, and what it would mean for catalogers.

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Netconcepts to run site for US taxidermy firm

January 20th, 2004

Originally published in New Zealand Herald

Why did Van Dyke’s, a South Dakota supplier of equipment to animal trophy-makers and collectors and a subsidiary of Cabelas, chose Netconcepts to overhaul its website and ecommerce strategy?

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Entrepreneur Magazine interview

January 9th, 2004

by

Originally published in Entrepreneur Magazine

When it comes to search engines and search marketing, what are the major engines for consumers these days? Of course there are quite a few search engines in existence but at this time the big players are Google, AOL, Yahoo, and MSN. These control 94% of all search.

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Madison firm helps e-tailers get Googled

October 2nd, 2003

Originally published in Capital Times

How do online retailers reel in the customers? In an interview with The Capital Times, Communications Director of Madison-based arts and crafts retailer Guild.com said companies need to be investing time and resources into getting it right. His company called on the expertise of Netconcepts and received a 45% improvement in traffic to their website.

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Google Change Good News for Marketers

October 2nd, 2003

Originally published in Catalog Age

The news that Google is continuously reindexing the Web is a gift for online marketers says Brian Klais, Vice President of EBusiness at Netconcepts in an interview with MultiChannelMerchant.

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Create pages for customers, not search engines, experts urge retailers

June 5th, 2003

Originally published in Internet Retailer

Online retailers must be careful not to fall into the trap of creating pages for search engines, rather than customers, warn experts. In a panel presentation at the Annual Catalog Conference, panelist Stephan Spencer, President of Netconcepts said online retailers need to make their content sing to the search engines.

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