Former Netconcepts Press

“On the Internet, a Web site without visitors is akin to the proverbial tree that falls without anyone to hear it.” In this profile piece by the Wisconsin State Journal, reporter Jason Stein investigates how web agency Netconcepts uses search engine optimization to supercharge the websites of online retailers. Stein talks with Steve Spangler, CEO of Steve Spangler Science and Gene A. Wright, Netconcepts’ VP of Sales and Marketing, on the success of SEO and the latest techniques used to get search engines’ attention.

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“When done well, a blog can help establish a reputation for thought leadership and provides a human face for your customers,” said Netconcepts president Stephan Spencer in an interview with the Dominion Post. “People like doing business with people, not companies.”

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Ann Meyer, author for Multichannel Merchant, discusses the power of natural search over paid search listings. This article goes on to mention the importance of proper keyword usage and the need for scaleable optimization techniques.

Included in this article are quotes from Netconcepts’ VP of Client Services, Jody Hartwig. Jody shares her views on natural search and the best practices needed to succeed in today’s market.

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Russell Brown, Auckland author for Unlimited, conveys the message of marketing change. (as foretold in The Cluetrain Manifesto) Today’s consumers do not have the same shopping trends as they did 5 years ago. If companies want to compete and capture a piece of the market share, they need to seriously focus on the consumer’s needs and wants.

Blogging is a vital part of the marketing mix needed to accomplish this.

Brown references how modern day marketers are making the Web a better place. One of these marketers is Netconcepts, Founder and President, Stephan Spencer.

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As corporates catch on to blogging as a marketing tool, Netconcepts’ President Stephan Spencer has helped many companies set up a business blog. He says the best blogs are those that develop a loyal following, which is all about being real.

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Outdoor equipment and clothing company REI used SEO to boost its sales after seeing its competitors achieve consistently higher rankings in the search engines than they were.

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This week at the annual ACCM conference in Orlando, FL, attendees gained a marketers share of Web insight at the Annual Catalog Conference’s power forum and brunch. Moderated by Sherry Chiger, editorial director, Multichannel Merchant, panelists Stephan Spencer, founder and president of Netconcepts, Ken Burke, president/CEO of Market Live, and Amy Africa, president of Creative Results shared their wealth of search engine expertise.

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The once neutral territory of the blogosphere is enticing corporates who have awoken to the fact that business blogging entails relatively low startup costs. It’s potential for ROI hasn’t been ignored either.

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In a panel presentation to SES New York, Stephan Spencer encourages companies to offer complimentary RSS feeds. “Give them away” he says, and make it easy for your readers to subscribe. Store promotions, clearance specials, upcoming events, and new arrivals all offer great content for your readers.

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US telecommunications giant Verizon already has 5 million pages in Google and 7 million pages in Yahoo! but Netconcepts President Stephan Spencer says there is room for improvement. It is all about making sure every page is indexed by the search engines as his company devotes six team members to the job.

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