The once neutral territory of the blogosphere is enticing corporates who have awoken to the fact that business blogging entails relatively low startup costs. It’s potential for ROI hasn’t been ignored either.
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Will Blogs Become the Ultimate Marketing Tool?
Search Engine Strategies Experts on Web Feeds, Blogs & Search
In a panel presentation to SES New York, Stephan Spencer encourages companies to offer complimentary RSS feeds. “Give them away” he says, and make it easy for your readers to subscribe. Store promotions, clearance specials, upcoming events, and new arrivals all offer great content for your readers.
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Verizon’s SuperPages.com signs up Netconcepts
US telecommunications giant Verizon already has 5 million pages in Google and 7 million pages in Yahoo! but Netconcepts President Stephan Spencer says there is room for improvement. It is all about making sure every page is indexed by the search engines as his company devotes six team members to the job.
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Web firm wins search engine deal
Verizon’s Superpages.com may be #1 in the search engines for online shopping, but Netconcepts feels there is room for improvement. The company has scored a deal with the US telecommunications giant to improve its rankings in the search engines.
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Oodles more on Google, thanks to NZ’s Netconcepts
The lack of search engine visibility was costing equipment company Northern Tool between US$100,000 and US$250,000 in lost sales. Netconcepts has given the company a boost in its search rankings on Google.
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A search engine nightmare: 12,000 SKUs, but only 17 pages show up at Google
Northern Tool says the upfront costs for its SEO project with Netconcepts brought about a 81% increase in traffic from natural search and were a worthwhile return on investment.
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Performics, Netconcepts Join Forces
The partnership between Netconcepts and search engine marketing services company Performics integrates technology that will increase website visibility in the search engines.
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Yahoo’s Search Life After Google
In an interview with MultiChannelMerchant, Stephan Spencer had this to say to the announcement that Yahoo! would stop using Google’s technology in favor of its own search engine, and what it would mean for catalogers.
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Netconcepts to run site for US taxidermy firm
Why did Van Dyke’s, a South Dakota supplier of equipment to animal trophy-makers and collectors and a subsidiary of Cabelas, chose Netconcepts to overhaul its website and ecommerce strategy?
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Entrepreneur Magazine interview
When it comes to search engines and search marketing, what are the major engines for consumers these days? Of course there are quite a few search engines in existence but at this time the big players are Google, AOL, Yahoo, and MSN. These control 94% of all search.
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