Former Netconcepts Press

Natural selection makes for online success: Sites need to be optimised for search engines, net firm head says

May 22nd, 2006

Originally published in Computerworld

If your company is not at the top of Google’s natural unpaid results, particularly for keywords you should be there for, it’s a worry – not just to you but to your customers.

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Special Report Web Marketing

May 1st, 2006

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Originally published in Catalog Success

Matt Griffin, Alan Rimm-Kaufman, and Joe Dysart discuss, in this article, new concepts for companies to attract customers and keep them “involved” through the checkout proccess. It may be a series of tactics or success may fall on just one tactic.

This article explains, in some detail, new concepts and new twists on old concepts. One of these successful marketing concept is blogging. “Blogging should be part of any online retailer’s SEO arsenal,” says Stephan Spencer, Founder and President of Netconcepts.

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Defending yourself against the blogs

May 1st, 2006

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Originally published in Multichannel Merchant

Tim Parry author for Multichannel Merchant discusses the dark-side of the Blogosphere. Links, community, and sharing are all great aspects of Blogging. However, slander and company wrong-doing, when posted on blogs, can have severe consequences.

Parry turns to Found and President of Netconcepts, Stephan Spencer for best practice advice on the blogosphere. Spencer contributes 5 Tips for Beginning Bloggers. These tips include…

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In Search of SEM’s Future

March 1st, 2006

by Melissa Dowling

Stephan Spencer, founder/president of Madison, WI-based Web development and marketing agency Netconcepts, weighs in with eTailer about where search is headed.

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Overcoming Kiwis’ fear of e-buying

February 7th, 2006

Originally published in New Zealand Herald

“There are a lot of improvements that could be made to Kiwi e-commerce websites in regard to usability, although there are some great examples of Kiwi websites that are doing a great job.”

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Case Study: Going Up Against Google

February 1st, 2006

Originally published in Inc.

Netconcepts President Stephan Spencer has some key advice for Technorati to counteract the challenge from its new blog search engine rival: Google.

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RSS and Blogs in Search Marketing

December 6th, 2005

Originally published in WebProNews

Blogs and RSS feeds may sound like a lot of nerdy buzzwords, but President of Netconcepts Stephan Spencer wades in with his thoughts for webpronews.com, particularly when it comes to driving search engines to one’s site. It’s all about personalizing the content they receive he says.

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Searching for Better Returns

November 15th, 2005

Originally published in New Zealand Herald

“If you don’t have good placement in search engines it’s equivalent to having an unlisted phone number for your business.” Stephan Spencer speaks to The New Zealand Herald about how his company audits and builds e-commerce websites for big US retailers, optimising sites for search engines, and other e-marketing products and services while working in two countries.

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Searching for the Secret to Search Engines

October 24th, 2005

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Originally published in The Dominion Post (Wellington)

Netconcepts’ GravityStream technology can do what none of its competitors can do. In an interview with the Dominion Post, Netconcepts president Stephan Spencer highlights the software allows a client to maintain their ranking without changing web content when their website is first optimised.

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Website builders now better by design

October 19th, 2005

Originally published in New Zealand Herald

Web design is more than just the design of a site. President of Netconcepts, Stephan Spencer told the New Zealand Herald that sites need to be designed with SEO in mind and where keywords, category listing, search engine optimization and navigation are essential ingredients, along with site support and monitoring services.

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