Former Netconcepts Press

Marketing Transparency

January 2nd, 2007


Originally published in WebProNews

Mike McDonald of WebProNews interviewed our very own Stephan Spencer at SES in Chicago last month, in December 06. This 10 minute interview with Stephan and Lee Odden from TopRank discusses the credibility of Web 2.0 marketing tactics in the eyes of consumers.

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Ten Trends to Drive Traffic and Sales in 2007

December 21st, 2006


Originally published in ClickZ

Heidi Cohen, author for ClickZ, discusses the latest Advice & Opinions. By & for Marketers. In this section, Cohen gives high-level explanations for “Ten Trends to Drive Traffic and Sales in 2007.”

At top if this list are “social media” outlets and proper “search marketing.” Cohen gains input from Netconcepts’ Founder and President, Stephan Spencer for his expertise on these trends.

Spencer first describes the importance of social networks and their key role in today’s marketing. He goes on to explain the dynamics of search marketing and how companies will need to tap into the Long Tail of natural search if they want to seriously compete in the market place.

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SES Chicago SEO Videos – Stephan Spencer

December 6th, 2006


Originally published in TopRank Blog

Lee Odden, CEO of TopRank Online Marketing, took a few moments to interview our very own Stephan Spencer at Search Engine Strategies (SES) in Chicago last month, December 6, 2006. This, slightly over, 2 minute interview with Stephan discusses blogs and feeds and how to optimize them for better search engine rankings.

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Five Tips for Making the Most of Blogs

October 24th, 2006


Originally published in FundRaising Success

Abny Santicola, Editor, FundRaising Success Advisor, calls on the expertise of Netconcepts’ Founder and President, Stephan Spencer last week at Direct Marketing Associationâ??s (DMA) Annual Conference & Expo in San Francisco. Abny caught up with Spencer after his “Blogs, Podcasts and RSS: New Tools for Customer Acquisition and CRM” conference session.

In this article, Spencer discusses how blogs can serve as great marketing tools for non-profit organizations as well. Spencer also shares his success with, humanitarian organization and personal blog of former President Jimmy Carter, The Carter Center.

Spencer closes with 5 insider-tips for making the most of a blog.

Read this entire article and learn key blog concepts to put your non-profit on the blogosphere map.

Grasping the Long Tail

September 11th, 2006


Originally published in New Zealand Herald - The Business supplement

The Long Tail is crucial for companies with big inventories as an SEO tactic that enables them to draw customers to their websites and find products that may otherwise be buried in catalogues. But much may not change for small businesses with low quality products.

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Netconcepts site great example of Web 2.0 application

August 29th, 2006


Originally published in New Zealand Herald

Taking the Netconcepts website from a traditional static “corporate brochure” to one where visitors can interact by posting comments on every page is a great example of Web 2.0 application says Stephan Spencer in an interview with the New Zealand Herald.

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August 20th, 2006


Originally published in NZ Marketing Magazine

In this article written by Patricia Moore, author for NZ Marketing Magazine, Netconcepts makes the public scene, not for SEO, but for their marketing success.

Moore discusses how companies have had remarkable success in the competitive New Zealand export market. How are companies succeeding in this market? What or, perhaps more importantly, who should companies turn to in order to fuel their global success.

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Strategies to Increase Traffic for Long-tail Keywords

August 8th, 2006


Originally published in Catalog Success

After reading Netconcepts’ latest white paper, Chasing the Long Tail of Natural Search, during the August eTail conference in Philadelphia, PA, Catalog Success Associate Editor, Matt Griffin. Griffin wrote this article.

Griffin discusses why the (over discussed, under explained) 80/20 rule has such validity on search engine marketing of today’s business. He also summarizes Netconceptsâ?? key tactics to capturing the Long Tail of Natural Search.

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Technology changing the face of retailing

July 25th, 2006

Originally published in New Zealand Herald

This article from the IT section of the Herald highlights five technology trends that are changing the face of retailing. Our own Stephan Spencer weighs in with his thoughts on where things are heading…

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Blogs and banners power travel agency website: House of Travel’s new site proves a hit

May 22nd, 2006

Originally published in Computerworld

Twelve months after its website redesign, House of Travel saw its onsite sales grow six-fold – results that can be measured in increased traffic to the site and in keyword ranking.

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