Press

Retailers Can Improve Organic Search Performance

March 30th, 2008

by Netconcepts

Originally published in Internet Retailer

Most large ecommerce websites have a small percentage of pages that deliver traffic because the site is not readable by search engines bots. This product spotlight article in Internet Retailer, Brian Klais, V.P. of Search at Netconcepts describes this common dilema and a scalable solution to optimize large websites so search engine spiders can find and index a larger percentage of the site. This automatic optimization technology, called GravityStream, allows for on-page optimization across categories and sub-categories. Optimized pages will increase ranking and traffic, and ultimately conversion.

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Link-Building Impacts Search Engine Ranking

January 3rd, 2008

by Netconcepts

Originally published in Internet Retailer

Netconcepts founder and president Stephan Spencer discusses the mystery of link-building. Links can influence ranking and play an important role in natural search optimization. To get a jump on the competition, online retailers need to build valuable links over time and resist paid links schemes which search engines frown upon. Quality links can increase search engine ranking.

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Holiday 2007 Search Traffic Increases 14.5%

December 7th, 2007

by Netconcepts

Originally published in Internet Retailer

A survey by Netconcepts of leading-brand online retailers showed a 28% increase in natural search traffic from Monday November 19, 2007 to the Monday after Thanksgiving, November 26th. The 30 retailers surveyed consist of Netconcepts clients, who dominate the top 200 of the Internet Retailer list of Top 500 online retailers. Their search traffic increased an average of 14.5% for the season week-over-week, up from 9% in 2006.

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SMX: Wikipedia, Yahoo Answers & Answer Sharing

October 19th, 2007

by Netconcepts

Originally published in WebProNews

A recap of this panel at SMX that Netconcepts Founder and President Stephan Spencer presented on. Moderated by Danny Sullivan, Danny Sullivan, Editor-in-Chief, Search Engine Land, the panel which included Lise Broer “Durova”, Administrator, Wikipedia, Jonathan Hochman, Founder/President, Hochman Consultants, Matt McGee, SEO Manager, Marchex and Don Steele, Director of Digital & Enterprise Marketing, Comedy Central. The focus of the discussion were tips on how to engage with end-users delicately to manage your brand.

Read the full recap here at WebProNews.

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Cabela’s Derek Fortna on SEO

October 10th, 2007

by Netconcepts

Originally published in Target Marketing

In this article written by Kate DeBevois, Senior Associate Editor for Target Marketing, the spotlight turns on GravityStream. Derek Fortna, Cabela’s Marketing Programs Manager, reports on GravityStream’s implementation and success.

With its Web site approaching 50,000 product pages and more than 200,000 unique products, such as “hunting socks,â€? “compound bowsâ€? and “riflescope accessories,â€? the company required a more robust natural search solution. So it turned to software provider Netconcepts to update its site with GravityStream, a natural search management platform that helped Cabela’s gain a real-time, Web-crawler version of its site and allowed the company to optimize existing pages without rebuilding the entire site. This resulted in a 200 percent traffic increase and a 50 percent online sales increase within the first six months of implementation. Continue reading »

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Nuts & Bolts: Case Study

October 1st, 2007

by Netconcepts

Originally published in Target Marketing

In this article written by Kate DeBevois for Target Marketing, she talks about the success of Netconcepts’ client Steve Spangler. She writes, “Steve Spangler, famous for creating a 30-foot geyser of Diet Coke by dropping Mentos into a soda bottle, not only has mastered the art of science, but also the art of blogging to optimize natural search results and increase Web sales.” Read more about how Netconcepts helped Mr. Spangler achieve success in this case study article about Steve Spangler Science.

Continue reading »

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Toy Stories: Show-and-Tell Blog Hooks Customers

August 29th, 2007

by Netconcepts

Originally published in Wall Street Journal

Colorado science teacher, marketing guru, and Netconcepts’ GravityMarket client, Steve Spangler sits down with Simona Covel, reporter for the Wall Street Journal to discuss his blog’s successful impact on his business.

In this interview, Steve discusses how Netconcepts has helped him over-achieve his business goals by rebuilding his original ecommerce site and later creating a powerful blog to fuel his viral online success.

Continue reading »

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PoolDawg.com Shoots for Higher Conversion Rates with Site Redesign

July 9th, 2007

by Netconcepts

Originally published in Internet Retailer

PoolDawg.com, one of Netconcepts clients, was recently featured in an online article through InternetRetailer.com.

“A year ago, PoolDawg traded in its modified version of an “off-the-shelfâ€? e-commerce platform for a completely new platform from Netconcepts. The Netconcepts GravityMarket 2.0 e-commerce platform offers a flexible design that, for example, supports the placement of content that has proven to help shoppers complete purchases, Feiman says.”

Read the article here. For more information about PoolDawg.com’s success, read the PoolDawg.com Case Study.

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Organic Chemistry

July 9th, 2007

by Netconcepts

Originally published in Inc.com

Michael Fitzgerald focuses on the popularity of Steve Spangler’s blog in this article written for Inc.com. Learn more about how Steve Spangler turned boring content and bad publicity into an overnight “organic” success with the advice of Stephan Spencer, Founder and President of Netconcepts.

Continue reading »

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Six Tactics for Blog Content That Works

May 30th, 2007

by Netconcepts

Originally published in Target Marketing

“What’s the top secret to developing a winning blog, one that draws an audience, grows your brand and improves your products sales?” writes Hallie Mummert, editor in chief for Target Marketing. In this article, Hallie writes about Steve Spangler’s relationship with Netconcepts Founder and President, Stephan Spencer. “Spangler works with Stephan Spencer, president of Netconcepts, an e-marketing services firm that specializes in natural search, to develop and optimize his blog.” Read this article to discover “a few lessons they have learned about what information to post and how to go about doing it so your blog becomes more than a one-way conversation.”

Continue reading »

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