Former Netconcepts Press and Business-Blogging

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Businesses move into blogosphere

May 27th, 2005

Originally published in New Zealand Herald

As corporates catch on to blogging as a marketing tool, Netconcepts’ President Stephan Spencer has helped many companies set up a business blog. He says the best blogs are those that develop a loyal following, which is all about being real.

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Will Blogs Become the Ultimate Marketing Tool?

March 3rd, 2005

Originally published in MediaPost

The once neutral territory of the blogosphere is enticing corporates who have awoken to the fact that business blogging entails relatively low startup costs. It’s potential for ROI hasn’t been ignored either.

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