Toy Stories: Show-and-Tell Blog Hooks Customers

August 29th, 2007

by Netconcepts

Originally published in Wall Street Journal

Colorado science teacher, marketing guru, and Netconcepts’ GravityMarket client, Steve Spangler sits down with Simona Covel, reporter for the Wall Street Journal to discuss his blog’s successful impact on his business.

In this interview, Steve discusses how Netconcepts has helped him over-achieve his business goals by rebuilding his original ecommerce site and later creating a powerful blog to fuel his viral online success.

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Organic Chemistry

July 9th, 2007

by Netconcepts

Originally published in Inc.com

Michael Fitzgerald focuses on the popularity of Steve Spangler’s blog in this article written for Inc.com. Learn more about how Steve Spangler turned boring content and bad publicity into an overnight “organic” success with the advice of Stephan Spencer, Founder and President of Netconcepts.

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Blog Marketing 2.0

May 3rd, 2007

by Stephan Spencer

Originally published in WebProNews

Mike McDonald of WebProNews interviewed our very own Stephan Spencer at SES in San Francisco earlier this month, on May 3 2007. This 6.5 minute interview with Stephan and Mike discusses the insider secrets to blog marketing.

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Marketing Transparency

January 2nd, 2007

by Netconcepts

Originally published in WebProNews

Mike McDonald of WebProNews interviewed our very own Stephan Spencer at SES in Chicago last month, in December 06. This 10 minute interview with Stephan and Lee Odden from TopRank discusses the credibility of Web 2.0 marketing tactics in the eyes of consumers.

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Five Tips for Making the Most of Blogs

October 24th, 2006

by Stephan Spencer

Originally published in FundRaising Success

Abny Santicola, Editor, FundRaising Success Advisor, calls on the expertise of Netconcepts’ Founder and President, Stephan Spencer last week at Direct Marketing Associationâ??s (DMA) Annual Conference & Expo in San Francisco. Abny caught up with Spencer after his “Blogs, Podcasts and RSS: New Tools for Customer Acquisition and CRM” conference session.

In this article, Spencer discusses how blogs can serve as great marketing tools for non-profit organizations as well. Spencer also shares his success with, humanitarian organization and personal blog of former President Jimmy Carter, The Carter Center.

Spencer closes with 5 insider-tips for making the most of a blog.

Read this entire article and learn key blog concepts to put your non-profit on the blogosphere map.

EXPORTING MARKETING: Global Naivety?

August 20th, 2006

by Netconcepts

Originally published in NZ Marketing Magazine

In this article written by Patricia Moore, author for NZ Marketing Magazine, Netconcepts makes the public scene, not for SEO, but for their marketing success.

Moore discusses how companies have had remarkable success in the competitive New Zealand export market. How are companies succeeding in this market? What or, perhaps more importantly, who should companies turn to in order to fuel their global success.

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Defending yourself against the blogs

May 1st, 2006

by Stephan Spencer

Originally published in Multichannel Merchant

Tim Parry author for Multichannel Merchant discusses the dark-side of the Blogosphere. Links, community, and sharing are all great aspects of Blogging. However, slander and company wrong-doing, when posted on blogs, can have severe consequences.

Parry turns to Found and President of Netconcepts, Stephan Spencer for best practice advice on the blogosphere. Spencer contributes 5 Tips for Beginning Bloggers. These tips include…

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Case Study: Going Up Against Google

February 1st, 2006

Originally published in Inc.

Netconcepts President Stephan Spencer has some key advice for Technorati to counteract the challenge from its new blog search engine rival: Google.

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RSS and Blogs in Search Marketing

December 6th, 2005

Originally published in WebProNews

Blogs and RSS feeds may sound like a lot of nerdy buzzwords, but President of Netconcepts Stephan Spencer wades in with his thoughts for webpronews.com, particularly when it comes to driving search engines to one’s site. It’s all about personalizing the content they receive he says.

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Blogs Go Corporate

October 10th, 2005

Originally published in The Dominion Post (Wellington)

“When done well, a blog can help establish a reputation for thought leadership and provides a human face for your customers,” said Netconcepts president Stephan Spencer in an interview with the Dominion Post. “People like doing business with people, not companies.”

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