Netconcepts

Interview with Persuasion Architect, Bryan Eisenberg

Stephan Spencer — Wed, 12 Sep 2007 13:46:52 +0000

Persuasion Architecture is based on Bryan’s idea that, “everybody does things for their own reasons.” These reasons translate into four, distinct preferences, the how and why people do the things that they do. Once you understand the four basic personality types — emotional, logical, fast-paced, and disciplined — you can build perspectives or snapshots that give you insight into how your customers might want to purchase your products. Once you understand the “how,” then you can build the “who.” Who is buying your products from your site? That’s where profiles come into play, small pictures to what Bryan says will “give us a little better understanding of who that grouping or that mode of behavior is going to be — and then ultimately two personas.”

Listen to Stephan Spencer’s interview with Bryan Eisenberg for more about how to boost your site’s conversion rate.

Interview with Marylynne Tosyali from Wards.com

Stephan Spencer — Sun, 01 Jul 2007 21:08:16 +0000

Marylynne Tosyali, Director of Online Marketing at Direct Marketing Services Inc., the company behind Wards.com, HomeVisions.com, and several other online stores, is interviewed by Stephan Spencer, President and Founder of Netconcepts.

Stephan and Marylynne covered topics in search from a client’s perspective, Marylynne’s experiences with GravityStream, and their decision to enter the blogosphere.

Listen to this 44 minute podcast, and get an interesting take on search from an online retailer.

Jeff Muendel shares MySpace marketing tips

Netconcepts — Mon, 16 Apr 2007 13:27:23 +0000

In this interview, Stephan Spencer sits down with Netconcepts’ analyst Jeff Muendel, to talk about MySpace marketing tips. Learn how to utilize this social media tool to market your business, expose your brand, and make friends!

Web 2.0 for Publishers

Netconcepts — Tue, 30 Jan 2007 16:41:11 +0000

In this presentation to The Wisconsin Publishers’ Production Club’s (WPPC) Catalog Innovations meeting in January, Netconcepts’ Director of E-Business, Hershel Reese explains how Web 2.0 has great implications for catalogers and publishers online.

RSS feeds are changing the way people are consuming their media. You need to stay on top of this channel in order to remain competitive online.

Web 2.0 is also changing the way people interact with web properties. The user generated content phenomena is helping site owners to actively engage an audience and build community online.

This presentation will also discuss how one online publisher, www.dmnews.com, is leveraging the Web 2.0 tool kit.

Social Media Sites are emerging as a channel to be reckoned with online. If you are not participating in these communities you are missing opportunities for increased brand recognition and traffic to your sites.

You Will Discover:

Best practices for RSS usage
The benefits of user generated content
Why tagging matters for website owners
How industry leaders are leveraging Web 2.0
How social media can bump up your traffic and impressions

This presentation was originally held on Tuesday, January 30, 2007 at The Country Springs Hotel in Pewaukee, WI.