In this interview, Stephan Spencer, Founder and President of Netconcepts, sits down with Mike Moran, Distinguished Engineer for IBM Corp. Mike is an author and search marketing pioneer, who brought SEO to IBM and was able to use techniques to implement best practices on a massive scale. From establishing ROI to savvy uses of corporate resources, we talk about how powerful SEO can be for huge corporations, and how search marketers can navigate their way through corporate channels to effectively test new marketing strategies, attract customers, and incorporate SEO into their daily lives.
If you prefer to read this interview, check out the transcript.
This podcast is now available for you to listen to.
Interview with Mike Moran [47:10m]:
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Do you lie awake at night wondering whether or not Google wants to know what you’re thinking? Find out by listening to this interview with Maile Ohye, Google’s Senior Support Engineer, and Stephan Spencer, Founder and President of Netconcepts.
In this 24 minute interview, Stephan and Maile discuss how your feedback influences Google’s decisions for user and webmaster support, Google’s “New” Webmaster Guidelines, and a wealth of technical SEO “best practice” questions related to things like cloaking and paid links.
Interview with Maile Ohye from Google [24:21m]:
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This interview is with PoolDawg and Jody Hartwig, Netconcepts’ Vice President of Client Services for PRWeb. PoolDawg is a Netconcepts’ client whose goals were to embrace organic search.
“As a newer company in an established market, it was extremely important to get a jump start on our search engine listings,” says Mike Feiman, Director of Marketing for PoolDawg.com.
After successfully implementing Netconcepts’ recommendations, PoolDawg has experienced a 300% increase in search engine traffic.
Listen to the interview for an amazing success story!
Standard Podcast [5:56m]:
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Eric Ward has been link building since the early 1990’s and well before the days of Google’s PageRank. His client list includes such large companies as Amazon.com and the Discovery Channel.
Listen to this 36-minute interview, as AMA conference chair Stephan Spencer pulls some great link building tips and tricks out of Eric.
Eric Ward - AMA Interview [36:27m]:
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