Netconcepts http://www.netconcepts.com Specialists in SEO, web dev, online marketing, and ecommerce Thu, 13 Nov 2008 20:21:06 +0000 http://wordpress.org/?v=2.1.2 en © megan@netconcepts.com () megan@netconcepts.com 1440 Specialists in SEO, web dev, online marketing, and ecommerce megan@netconcepts.com No no http://www.netconcepts.com/images/NetconceptsPodcast-Small.gif Netconcepts http://www.netconcepts.com 144 144 Interview with Alan Rimm-Kaufman, Paid Search Expert http://www.netconcepts.com/interview-with-alan-rimm-kaufman-paid-search-expert/ http://www.netconcepts.com/interview-with-alan-rimm-kaufman-paid-search-expert/#comments Tue, 22 May 2007 17:39:37 +0000 Stephan Spencer Paid SearchPodcastsSEO http://www.netconcepts.com/interview-with-alan-rimm-kaufman-paid-search-expert/ Stephan Spencer, President and Founder of Netconcepts, gets to the heart of PPC with Alan Rimm-Kaufman, leader of the Rimm-Kaufman Group, writer and distinguished speaker in this informative podcast.

From click fraud to paradigm shifts in PPC, this interview informs and teaches us how to be more “paid search”-savvy on a corporate level. Learn how to channel Alan’s passion for search, and find out how his tips can benefit you in this 55 minute podcast.

]]> http://www.netconcepts.com/interview-with-alan-rimm-kaufman-paid-search-expert/feed/ 55:08 Stephan Spencer, President and Founder of Netconcepts, gets to the heart of PPC with Alan Rimm-Kaufman, leader of the Rimm-Kaufman Group, writer and distinguished speaker ... Stephan Spencer, President and Founder of Netconcepts, gets to the heart of PPC with Alan Rimm-Kaufman, leader of the Rimm-Kaufman Group, writer and distinguished speaker in this informative podcast. From click fraud to paradigm shifts in PPC, this interview informs and teaches us how to be more "paid search"-savvy on a corporate level. Learn how to channel Alan's passion for search, and find out how his tips can benefit you in this 55 minute podcast. News,amp;,Media megan@netconcepts.com no No A level of web dev and SEO experience that’s rare to find http://www.netconcepts.com/house-of-travel-testimonial/ http://www.netconcepts.com/house-of-travel-testimonial/#comments Fri, 27 Oct 2006 04:06:22 +0000 Netconcepts Paid SearchSEOTestimonials http://www.netconcepts.com/house-of-travel-testimonial/ "We are very happy with the growth in sales online, and Netconcepts' management of our online media campaigning and paid search program has been a key driver of that....Netconcepts have very strong core competencies around the technical aspects of web development and search engine optimisation..."]]> House of Travel logo“We are very happy with the growth in sales online, and Netconcepts’ management of our online media campaigning and paid search program has been a key driver of that. Being based in New Zealand and the US, they are able to tap into a lot of experience that not many agencies can.

Netconcepts have very strong core competencies around the technical aspects of web development and search engine optimisation, and it is rare to find this level of experience in New Zealand. They’ve given us a lot of valuable guidance in this area as well.”

Charles Coxhead
Online Marketing Manager
House of Travel

]]> http://www.netconcepts.com/house-of-travel-testimonial/feed/ PPC: In or Out Part 2 http://www.netconcepts.com/ppc-in-or-out-part-2/ http://www.netconcepts.com/ppc-in-or-out-part-2/#comments Wed, 02 Aug 2006 04:56:31 +0000 Patricia Fusco ArticlesPaid SearchSEO http://www.netconcepts.com/ppc-in-or-out-part-2/ In part 2 of this article for ClickZ, Netconcepts’ lead search strategist Pat Fusco goes on to say that while PPC advertising and SEO strategies may have the common foundation of keyword research, that’s where the similarities end.

Should you hire an in-house SEM, external agency, or both? Pat says it primarily depends on your online marketing goals, marketing budget and risk management mindset.

What about buying your way into top rankings? There are seven fundamentals of any PPC campaign as Pat highlights…

]]> http://www.netconcepts.com/ppc-in-or-out-part-2/feed/ What Does Search Offer? http://www.netconcepts.com/2005-08-23/ http://www.netconcepts.com/2005-08-23/#comments Tue, 23 Aug 2005 00:00:00 +0000 Stephan Spencer Paid SearchSeminarsSEO http://www.netconcepts.com/2005-08-23/
  • Overview of SEO & SEM - what are they, how do they work? What are the relative strengths of each?
  • SEO - how to get started; SEM - how to get started
  • SEM - examples of successful paid search advertising
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