Netconcepts http://www.netconcepts.com Specialists in SEO, web dev, online marketing, and ecommerce Thu, 13 Nov 2008 20:21:06 +0000 http://wordpress.org/?v=2.1.2 en © megan@netconcepts.com () megan@netconcepts.com 1440 Specialists in SEO, web dev, online marketing, and ecommerce megan@netconcepts.com No no http://www.netconcepts.com/images/NetconceptsPodcast-Small.gif Netconcepts http://www.netconcepts.com 144 144 PPC: In or Out Part 2 http://www.netconcepts.com/ppc-in-or-out-part-2/ http://www.netconcepts.com/ppc-in-or-out-part-2/#comments Wed, 02 Aug 2006 04:56:31 +0000 Patricia Fusco ArticlesPaid SearchSEO http://www.netconcepts.com/ppc-in-or-out-part-2/ In part 2 of this article for ClickZ, Netconcepts’ lead search strategist Pat Fusco goes on to say that while PPC advertising and SEO strategies may have the common foundation of keyword research, that’s where the similarities end.

Should you hire an in-house SEM, external agency, or both? Pat says it primarily depends on your online marketing goals, marketing budget and risk management mindset.

What about buying your way into top rankings? There are seven fundamentals of any PPC campaign as Pat highlights…

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