online-marketing

iMedia: Reaching Customers

UW Wisconsin Madison, Executive Education, iMedia — Madison, WI

February 19th, 2009

Workshop by

Search engine marketing

  • Making your site “search engine friendly”
  • “Pay-per-click” search advertising
  • Benchmarking, competitive intelligence and ROI analysis
  • Trends in contextual, behavioral and local advertising

Creating a buzz â?? viral marketing

  • Blogs, RSS feeds, forums, wikis and more
  • Harness “word of mouse” to enhance your brand
  • Identifying the “sneezers” who will spread your viral message

Web analytics

Speakers:
Jeff Muendel, Online Marketing Analyst, Netconcepts

iMedia: Reaching Customers

UW Wisconsin Madison, Executive Education, iMedia — Madison, WI

November 13th, 2008

Workshop by

Search engine marketing

  • Making your site “search engine friendly”
  • “Pay-per-click” search advertising
  • Benchmarking, competitive intelligence and ROI analysis
  • Trends in contextual, behavioral and local advertising

Creating a buzz â?? viral marketing

  • Blogs, RSS feeds, forums, wikis and more
  • Harness “word of mouse” to enhance your brand
  • Identifying the “sneezers” who will spread your viral message

Web analytics

Speakers:
Jeff Muendel, Online Marketing Analyst, Netconcepts

iMedia: Reaching Customers

UW Wisconsin Madison, Executive Education, iMedia — Madison, WI

June 12th, 2008

Workshop by

Search engine marketing

  • Making your site “search engine friendly”
  • “Pay-per-click” search advertising
  • Benchmarking, competitive intelligence and ROI analysis
  • Trends in contextual, behavioral and local advertising

Creating a buzz â?? viral marketing

  • Blogs, RSS feeds, forums, wikis and more
  • Harness “word of mouse” to enhance your brand
  • Identifying the “sneezers” who will spread your viral message

Web analytics

Speakers:
Stephan Spencer, Founder and President, Netconcepts

When SEO Isn’t Really SEO

March 31st, 2008

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Originally published in Practical eCommerce

Do you know what the difference is between SEO and online marketing? Confused about the terminology? In this article featured on Practical eCommerce, Jeff Muendel discusses how SEO is a specialty within the online marketing field.

By definition, SEO refers to the process of optimizing a website with the goal of having major search engines (primarily Google, Yahoo! and MSN Live Search) return pages from that website in highly-ranked search engine results. SEO is almost always employed as a form of marketing, but it is a very specific form of marketing that takes place within the search engines.

Lately, some industry blogs have suggested that SEO has grown beyond its primary parameters, suggesting that successful SEO includes expanding into other realms of marketing. I don’t think that makes any sense. By definition, SEO – search engine optimization – does not include any form of marketing that goes outside of search engines. The use of the term SEO in such a way is disingenuous and confuses many webmasters and owners of ecommerce sites.

For more about this controversial topic, visit the full article on Practical eCommerce here.

Interactive Marketing: Reaching Customers

UW Wisconsin Madison, Executive Education, Interactive Marketing — Madison, WI

November 13th, 2007

Workshop by

Search engine marketing

  • Making your site “search engine friendly”
  • “Pay-per-click” search advertising
  • Benchmarking, competitive intelligence and ROI analysis
  • Trends in contextual, behavioral and local advertising

Creating a buzz â?? viral marketing

  • Blogs, RSS feeds, forums, wikis and more
  • Harness “word of mouse” to enhance your brand
  • Identifying the “sneezers” who will spread your viral message

Web analytics

Speakers:
Stephan Spencer, Founder and President, Netconcepts

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Google Trends: Yellow Pages Will be Toast in Four Years

September 24th, 2007

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Originally published in Search Engine Land

“Local marketing industry savants have long been predicting the demise of print Yellow Pages books, going the way of the buggy whip due to overwhelming competition from Internet alternatives,” writes Chris Silver Smith, Lead Strategist for GravityStream at Netconcepts. In this article, Chris writes about what kind of an impact of local “internet” space has on both printed and online Yellow Pages directories.

Continue reading »

Comparing Mobile Ads in Google & Yahoo

September 21st, 2007

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Originally published in Search Engine Land

Google recently opted-in many of their clientsâ?? PPC ads to appear in Google Mobile search results. Yahoo has been offering a small suite of mobile ads for a while now, too, so I thought itâ??d be interesting to compare their current mobile ad offerings.

Continue reading »

Interview with Persuasion Architect, Bryan Eisenberg

September 12th, 2007

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Persuasion Architecture is based on Bryanâ??s idea that, â??everybody does things for their own reasons.â?? These reasons translate into four, distinct preferences, the how and why people do the things that they do. Once you understand the four basic personality types â?? emotional, logical, fast-paced, and disciplined â?? you can build perspectives or snapshots that give you insight into how your customers might want to purchase your products. Once you understand the â??how,â?? then you can build the â??who.â?? Who is buying your products from your site? Thatâ??s where profiles come into play, small pictures to what Bryan says will â??give us a little better understanding of who that grouping or that mode of behavior is going to be â?? and then ultimately two personas.â??

Listen to Stephan Spencer’s interview with Bryan Eisenberg for more about how to boost your siteâ??s conversion rate.

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Should you buy Search ads for your brand keywords?

August 24th, 2007

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Originally published in Natural Search Blog

In this article written by Chris Smith, lead strategist for Netconcepts, he takes a hard look at spending your PPC budget on search ads that use your company’s brand name (and variations thereof) as keywords. Read more and find out why it’s important to promote your brand through paid search.

Continue reading »

Interview with Marylynne Tosyali from Wards.com

July 1st, 2007

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Marylynne Tosyali, Director of Online Marketing at Direct Marketing Services Inc., the company behind Wards.com, HomeVisions.com, and several other online stores, is interviewed by Stephan Spencer, President and Founder of Netconcepts.

Stephan and Marylynne covered topics in search from a client’s perspective, Marylynne’s experiences with GravityStream, and their decision to enter the blogosphere.

Listen to this 44 minute podcast, and get an interesting take on search from an online retailer.

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