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	<title>Netconcepts</title>
	<link>http://www.netconcepts.com</link>
	<description>Specialists in SEO, web dev, online marketing, and ecommerce</description>
	<pubDate>Sun, 07 Sep 2008 20:52:48 +0000</pubDate>
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		<managingEditor>megan@netconcepts.com ()</managingEditor>
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		<ttl>1440</ttl>
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		<itunes:summary>Specialists in SEO, web dev, online marketing, and ecommerce</itunes:summary>
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		<itunes:category text="Technology"/>
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  <itunes:category text="Management &amp; Marketing"/>
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			<itunes:email>megan@netconcepts.com</itunes:email>
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			<title>Netconcepts</title>
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		<title>Interactive Marketing: Reaching Customers</title>
		<link>http://www.netconcepts.com/2007-11-13/</link>
		<comments>http://www.netconcepts.com/2007-11-13/#comments</comments>
		<pubDate>Fri, 19 Oct 2007 18:35:00 +0000</pubDate>
		<dc:creator>Stephan Spencer</dc:creator>
		
		<category><![CDATA[Seminars]]></category>
<category>Blogs</category><category>Buzz Marketing</category><category>online marketing</category><category>Seminars</category><category>SEO</category><category>Web Analytics</category>
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		<description><![CDATA[ Search engine marketing

Making your site &#8220;search engine friendly&#8221;
&#8220;Pay-per-click&#8221; search advertising
Benchmarking, competitive intelligence and ROI analysis 
Trends in contextual, behavioral and local advertising

Creating a buzz — viral marketing

Blogs, RSS feeds, forums, wikis and more
Harness &#8220;word of mouse&#8221; to enhance your brand 
Identifying the &#8220;sneezers&#8221; who will spread your viral message

Web analytics
Speakers:
Stephan Spencer, Founder and President, [...]]]></description>
			<content:encoded><![CDATA[<p> <b>Search engine marketing</b></p>
<ul>
<li>Making your site &#8220;search engine friendly&#8221;</li>
<li>&#8220;Pay-per-click&#8221; search advertising</li>
<li>Benchmarking, competitive intelligence and ROI analysis </li>
<li>Trends in contextual, behavioral and local advertising</li>
</ul>
<p><b>Creating a buzz — viral marketing</b></p>
<ul>
<li>Blogs, RSS feeds, forums, wikis and more</li>
<li>Harness &#8220;word of mouse&#8221; to enhance your brand </li>
<li>Identifying the &#8220;sneezers&#8221; who will spread your viral message</li>
</ul>
<p><b>Web analytics</b></p>
<p>Speakers:<br />
Stephan Spencer, Founder and President, Netconcepts</p>
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		<title>Interactive Marketing: Reaching Customers</title>
		<link>http://www.netconcepts.com/2007-06-18/</link>
		<comments>http://www.netconcepts.com/2007-06-18/#comments</comments>
		<pubDate>Mon, 18 Jun 2007 15:00:05 +0000</pubDate>
		<dc:creator>Stephan Spencer</dc:creator>
		
		<category><![CDATA[News &amp; Media]]></category>
<category>Blogs</category><category>Buzz Marketing</category><category>online marketing</category><category>Seminars</category><category>SEO</category><category>Web Analytics</category>
		<guid isPermaLink="false">http://www.netconcepts.com/2007-6-18/</guid>
		<description><![CDATA[ Search engine marketing

Making your site &#8220;search engine friendly&#8221;
&#8220;Pay-per-click&#8221; search advertising
Benchmarking, competitive intelligence and ROI analysis 
Trends in contextual, behavioral and local advertising

Creating a buzz — viral marketing

Blogs, RSS feeds, forums, wikis and more
Harness &#8220;word of mouse&#8221; to enhance your brand 
Identifying the &#8220;sneezers&#8221; who will spread your viral message

Web analytics
Speakers:
Stephan Spencer, Founder and President, [...]]]></description>
			<content:encoded><![CDATA[<p> <b>Search engine marketing</b></p>
<ul>
<li>Making your site &#8220;search engine friendly&#8221;</li>
<li>&#8220;Pay-per-click&#8221; search advertising</li>
<li>Benchmarking, competitive intelligence and ROI analysis </li>
<li>Trends in contextual, behavioral and local advertising</li>
</ul>
<p><b>Creating a buzz — viral marketing</b></p>
<ul>
<li>Blogs, RSS feeds, forums, wikis and more</li>
<li>Harness &#8220;word of mouse&#8221; to enhance your brand </li>
<li>Identifying the &#8220;sneezers&#8221; who will spread your viral message</li>
</ul>
<p><b>Web analytics</b></p>
<p>Speakers:<br />
Stephan Spencer, Founder and President, Netconcepts</p>
]]></content:encoded>
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		<title>Web 2.0 for Publishers</title>
		<link>http://www.netconcepts.com/web2-for-publishers/</link>
		<comments>http://www.netconcepts.com/web2-for-publishers/#comments</comments>
		<pubDate>Tue, 30 Jan 2007 16:41:11 +0000</pubDate>
		<dc:creator>Netconcepts</dc:creator>
		
		<category><![CDATA[News &amp; Media]]></category>
<category>Blogs</category><category>Business Blogging</category><category>Buzz Marketing</category><category>online marketing</category><category>Podcasts</category><category>RSS Marketing</category><category>Web Marketing</category>
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		<description><![CDATA[ In this presentation to The Wisconsin Publishers’ Production Club&#8217;s (WPPC) Catalog Innovations meeting in January, Netconcepts&#8217; Director of E-Business, Hershel Reese explains how Web 2.0 has great implications for catalogers and publishers online.
RSS feeds are changing the way people are consuming their media.  You need to stay on top of this channel in [...]]]></description>
			<content:encoded><![CDATA[<p> In this presentation to The <a href="http://www.wppc.org/">Wisconsin Publishers’ Production Club</a>&#8217;s (WPPC) Catalog Innovations meeting in January, Netconcepts&#8217; Director of E-Business, Hershel Reese explains how Web 2.0 has great implications for catalogers and publishers online.</p>
<p>RSS feeds are changing the way people are consuming their media.  You need to stay on top of this channel in order to remain competitive online.</p>
<p>Web 2.0 is also changing the way people interact with web properties.  The user generated content phenomena is helping site owners to actively engage an audience and build community online.  </p>
<p>This presentation will also discuss how one online publisher, <a href=http://www.dmnews.com">www.dmnews.com</a>, is leveraging the Web 2.0 tool kit.</p>
<p>Social Media Sites are emerging as a channel to be reckoned with online. If you are not participating in these communities you are missing opportunities for increased brand recognition and traffic to your sites.</p>
<p><b>You Will Discover:</b></p>
<ul>
<li>Best practices for RSS usage</li>
<li>The benefits of user generated content</li>
<li>Why tagging matters for website owners</li>
<li>How industry leaders are leveraging Web 2.0</li>
<li>How social media can bump up your traffic and impressions</li>
</ul>
<p>This presentation was originally held on Tuesday, January 30, 2007 at The Country Springs Hotel in Pewaukee, WI.</p>
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<itunes:duration>37:12</itunes:duration>
		<itunes:subtitle>In this presentation to The Wisconsin Publishersrsquo; Production Club's (WPPC) Catalog Innovations meeting in January, Netconcepts' Director of E-Business, Hershel Reese explains how Web 2.0 ...</itunes:subtitle>
		<itunes:summary>In this presentation to The Wisconsin Publishersrsquo; Production Club's (WPPC) Catalog Innovations meeting in January, Netconcepts' Director of E-Business, Hershel Reese explains how Web 2.0 has great implications for catalogers and publishers online.

RSS feeds are changing the way people are consuming their media.  You need to stay on top of this channel in order to remain competitive online.

Web 2.0 is also changing the way people interact with web properties.  The user generated content phenomena is helping site owners to actively engage an audience and build community online.  

This presentation will also discuss how one online publisher, www.dmnews.com, is leveraging the Web 2.0 tool kit.

Social Media Sites are emerging as a channel to be reckoned with online. If you are not participating in these communities you are missing opportunities for increased brand recognition and traffic to your sites.

You Will Discover:

Best practices for RSS usage
The benefits of user generated content
Why tagging matters for website owners
How industry leaders are leveraging Web 2.0
How social media can bump up your traffic and impressions


This presentation was originally held on Tuesday, January 30, 2007 at The Country Springs Hotel in Pewaukee, WI.</itunes:summary>
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		<itunes:author>megan@netconcepts.com</itunes:author>
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