Online Customer Service Articles

Getting Personal

August 1st, 2002

Originally published in Unlimited

Why are the vast majority of websites generic and static, when the web is an interactive medium? A website isn’t just a collection of pages; it’s something you do, not view. It’s time website managers dusted off their log files, databases and other untapped goldmines of demographics, psychographics and clicko-graphics (how your visitors traverse your website), and tailored their sites to each visitor’s needs.

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Make It Easy For Your Web Site Customer To Do Business With You

February 8th, 1999

by Stephan Spencer

Originally published in Madison Business Journal

You compete online against every website that could possibly be of interest to your customers. So how do you satisfy–or better yet–dazzle your customers? Creating a personalized, interactive online experience will pay dividends in customer loyalty. Rise above “data smog” on the Internet to help customers deal with information overload, solve their business problems, and become more productive. Above all, make it easy for them to do business with you.

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