Lost shoppers are being found through unbranded keyword searches by the e-commerce clients of Netconcepts, a global Web technology company specializing in natural search optimization consulting and search-friendly E-Business design. Netconcept’s clients are increasing their e-retail traffic through natural search optimizations that don’t depend on “brand name� keywords.
Netconcepts released a white paper last month, “Chasing the Long Tail of Natural Search,� which details the dynamics of the long tail phenomena and how e-commerce marketers can capture unbranded keyword searches. The study reveals the compelling truth that the unbranded market opportunity is 40 times richer than branded searches.
Continue reading »
Filed under: Learning Center, Long-Tail, News Releases, SEO |
Email to a Friend
|
No Comments »
