Netconcepts

INNOVATION GOLD: GravityStream

Netconcepts — Tue, 20 Feb 2007 22:12:44 +0000

The New Zealand Marketing Association announces that Netconcepts’ patent-pending GravityStream technology to optimize the “long tail” of product-related natural search traffic and sales for online retailers won Gold in the category of Innovation.

Read the entry submission and GravityStream product overview published by the NZ Marketing Association and written by Netconcepts’ very own Chief Executive Officer, Nigel Varcoe.

Key Performance Indicators (KPIs) Interview

Brian Klais — Thu, 01 Feb 2007 18:52:43 +0000

In this interview with Brian Quinton, Senior Editor of DIRECT Magazine, Netconcepts’ VP of Search, Brian Klais discusses the key performance indicators facing search marketers today. Learn, from an industry leader, the essential concepts behind the Long Tail of Natural Search. Listen and discover how to utilize website analytics to grow your “tail,” increasing your search engine marketing ROI.

Interview conducted by Brian Quinton, Senior Editor of DIRECT Magazine on Thursday, February 1, 2007.

News Release: Long Tail Dynamics

Netconcepts — Thu, 21 Dec 2006 15:42:44 +0000

Contact: Boone Sesvold, Marketing Coordinator

608-285-6600 ext. 109
1-888-207-1109 Toll Free

For Immediate Release

Lost Shoppers Found by E-retailers Using Long Tail Dynamics

MADISON, WI (December 21, 2006) Lost shoppers are being found through unbranded keyword searches by the e-commerce clients of Netconcepts, a global Web technology company specializing in natural search optimization consulting and search-friendly E-Business design. Netconcept’s clients are increasing their e-retail traffic through natural search optimizations that don’t depend on “brand name” keywords.

Netconcepts released a white paper last month, “Chasing the Long Tail of Natural Search,” which details the dynamics of the long tail phenomena and how e-commerce marketers can capture unbranded keyword searches. The study reveals the compelling truth that the unbranded market opportunity is 40 times richer than branded searches.

“Chasing the Long Tail of Natural Search” provides a framework to help merchants answer questions such as: how to capture this market, what type of traffic they should anticipate, and how to estimate the “unbranded keyword” market potential. The white paper is available at no charge on the company’s website.

“Consumers searching the Internet for products frequently know what they want to buy, but don’t include any particular brand in their search query. They often enter basic keywords such as ‘athletic shoes’ or ‘gift baskets,’” said Brian Klais, Vice President, Search. “For the average merchant we studied, there are roughly 7,000,000 unbranded keyword searches conducted per month. To capture these searches, we work with our clients to optimize their websites using long tail dynamics and a new set of key performance indicators (KPI). Our white paper details the concept of the long tail and provides the who, what, where and why this is important to marketers.”

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About Netconcepts, LLC
Founded in 1995, Netconcepts is a Web technology company specializing in natural search optimization consulting, including the industry’s only performance-based Proxy Optimization TM Service. Netconcepts offers search-friendly E-Business design and development services for such successful retail brands as Discovery Communications, Northern Tool, Home Shopping Network, Kohl’s Department Stores, REI, and Cabela’s among other brands. Netconcepts has offices in Madison, Wisconsin and Auckland, New Zealand.

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Search’s Long Tail and SEO

Patricia Fusco — Wed, 22 Nov 2006 20:42:24 +0000

The long tail isn’t a threat to branded search, but a well rounded unbranded complement to natural search engine referrals. However, it’s much easier said than done says PJ Fusco, lead strategist with Netconcepts in this article for ClickZ - unless, of course, the site’s content management structure or e-commerce platform has been built on a blog-like publishing system. Many corporate and e-commerce sites are the antithesis of blogs, she goes on to say…

Strategies to Increase Traffic for Long-tail Keywords

Netconcepts — Tue, 08 Aug 2006 20:11:50 +0000

After reading Netconcepts’ latest white paper, Chasing the Long Tail of Natural Search, during the August eTail conference in Philadelphia, PA, Catalog Success Associate Editor, Matt Griffin. Griffin wrote this article.

Griffin discusses why the (over discussed, under explained) 80/20 rule has such validity on search engine marketing of today’s business. He also summarizes Netconcepts’ key tactics to capturing the Long Tail of Natural Search.

Read this entire article and broaden your thinking of current Long Tail research.