Press Long Tail

INNOVATION GOLD: GravityStream

February 20th, 2007

Originally published in The New Zealand Marketing Association

The New Zealand Marketing Association announces that Netconcepts’ patent-pending GravityStream technology to optimize the “long tail” of product-related natural search traffic and sales for online retailers won Gold in the category of Innovation.

Read the entry submission and GravityStream product overview published by the NZ Marketing Association and written by Netconcepts’ very own Chief Executive Officer, Nigel Varcoe.

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Strategies to Increase Traffic for Long-tail Keywords

August 8th, 2006

by Netconcepts

Originally published in Catalog Success

After reading Netconcepts’ latest white paper, Chasing the Long Tail of Natural Search, during the August eTail conference in Philadelphia, PA, Catalog Success Associate Editor, Matt Griffin. Griffin wrote this article.

Griffin discusses why the (over discussed, under explained) 80/20 rule has such validity on search engine marketing of today’s business. He also summarizes Netconcepts’ key tactics to capturing the Long Tail of Natural Search.

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