local-search

Optimize Local Events with hCalendar Microformat

March 11th, 2008

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Originally published in Search Engine Land

I’ve run across a number of local business sites which offer event calendars of some sort, and many of these companies may not be aware that they can and should add hCalendar Microformat to their pages to further optimize them for both search and user experience. I’ve previously recommended hCard Microformat for optimizing local business sites, and hCalendar can offer similar advantages, particularly as the evolution of blended search results continues.

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Local Search & Blended Results

SMX West — Santa Clara, CA

February 26th, 2008

Panelist:

In this session on local search at the Search Marketing Expo West, you’ll learn how local listings are being blended into the regular results of major search engines. Experts will also offer their tips to increase the chances that your listings will be among those folded in.

Moderator: Vanessa Fox, Features Editor, Search Engine Land
Q&A Moderator: Matt McGee, SEO Manager, Marchex

Speakers:
Gab Goldenberg, Owner, SEO ROI
Eric Lander, Associate Editor, Search Engine Journal
Chris Smith, Lead Search Strategist, NetConcepts

Q&A Speakers:
Brian Gill, Director of Product Management, Yahoo! Local
Kevin Hagwell, Senior Product Manager, Live Search Maps, Microsoft

How to Get on Google Maps Without an Address

February 11th, 2008

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Originally published in Search Engine Land

One of the top issues in delivering up local search results in a map-based format is what to do with businesses which have no street address. During the SMX Local & Mobile conference back in October, Dick Larkin asked Google Earth VP Michael Jones a question about this very thing: "What should we recommend to local businesses which do not have a local street address—how do they get into Google Maps search results?" Michael’s answer was surprising. I’ll give you his answer in a moment.

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20 Awesome Images Found in Google Maps

January 14th, 2008

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The introduction of satellite images into map search interfaces has excited both virtual sightseers and local app developers. Further innovations like Google’s Street View have caused consternation from privacy advocates while further pumping up the buzz about online mapping. In 2008, we can expect further innovations that stretch the envelope while dynamic map interfaces solidify as basic table-stakes for all local sites. In gearing up for this year in local search, I thought I’d give you a pure entertainment piece—here’s a guide to the top coolest things to see in Google Maps.

Yum! Brands, Inc.’s subsidiary, KFC, built this brilliant ad back in 2006, geared to be viewable by space aliens. It was purposefully built just off Extraterrestrial Highway, near Area 51:

KFC space logo

I pointed out the swastika-shaped building below back in 2006, along with a few other map enthusiasts. In September of 2007, the U.S. Navy bowed to pressure from radio commentators and the Anti-Defamation League and agreed to change the building’s profile at a cost of $600k. In the media feeding-frenzy, I got accused of "costing the taxpayers $600k" on a few blogs and forums, and one or two flamewars broke out in the comments on my Flickr page.

Google Map of Swastika-Shaped Building

Giant thumbprint in a park in Great Britain. This thumbprint is actually a large maze designed by Chris Drury.

Huge Fingerprint in Google Maps

Evidence of drunken parking? This building in the Netherlands sports a Morris Mini parked on its side. The lights on the car turn on at night.

Drunken Parking, Netherlands

Yet more Minis parked on a building—this time the Minis are parked on top of a pub in Great Britain.

Minis on Pub Roof

When all the satellite pics are stitched together to allow users to pan continuously in mapping programs, there are frequently some funky effects which can happen at transition edges. One common phenomenon is when two pics taken at different angles are spliced together, causing tall buildings and other structures to appear to be leaning sharply. This is called the "Escher Effect," and this sample comes from downtown Dallas:

Google Maps Oddity

This is purportedly the largest Coca-Cola logo in the world, created near Arica, Chile, out of something like 70,000 coke bottles to commemorate the 100th anniversary of the company:

Coca Cola Logo in Google Maps

Back in January of 2007, Google publicly announced they were planning to send a plane over locations in Australia to update Google Maps images. Quite a few people attempted to communicate messages by displaying large text on the ground for the "Australia Day Flyover" as it was called, but very few actually accomplished it due to a miscommunication over the date of the flight. However, the Tourism Australia ministry managed it by paying a sand sculptor to form the letters of their domain name on Bondi Beach near Sydney:

Australia.com in Google Maps

“Giant pink bunny,” killed in a drive-by in Italy.

Bunny in Google Maps

People are increasingly trying to get their messages seen in Google Maps satellite view, but most aerial messages already appearing in the pics were originally intended for people viewing from airplanes. For instance, this message written in a field adjacent to Offutt Air Force Base in Nebraska:

Sky Message

Some of the best-documented messages found in Google Maps have been marriage proposals like this one:

Will U Marry Me

Another patriotic-themed image is this American flag found on a river bank in Pennsylvania:

American Flag in Google Maps

Street View has raised all sorts of privacy concerns and people have taken great glee at pointing out people captured going into strip clubs, peeing in public, or doing various private activities. In this example, one of the traditionally photo-shy superheroes, the Green Lantern, is the one caught by the roving camera eye, looking out a shop window in Boston:

Green Hornet nabbed in Street View

There are quite a few pictorial mazes that show up in Google Maps, particularly corn mazes and such in the US. This UK maze was built to celebrate the 200th birthday of Brunel, a famous British engineer:

Brunel 200th Birthday Maze

There’s a whole subgenre of art called "Crop Art" that’s rendered in growing plants in patterns to form pictures when viewed from above. This example is a rendering of Da Vinci’s famous Vitruvian Man, located in Italy:

The Vitruvian Man by Da Vinci

Similar to Crop Art, "Earth Art" or "Land Art" is created by moving or scraping soil and rocks to create images. This huge image from a hillside in Mongolia celebrates Ghenghis Khan:

Portrait of Ghenghis Khan in Google Maps

When the early Greek inventor Daedalus’s son, Icarus, plummeted from the sky after his wax-and-feathers wings experiment failed, his body’s impact left this deep indentation crater which subsequently filled with water, leaving this man-shaped lake in Brazil:

Man-Shaped Lake in Brazil

A man with the surname of "Luecke" in Texas decided to write his name big by leaving these trees when he was clear-cutting the land. According to reports, astronauts are able to see these letters from space:

Luecke Trees in Texas

Quite a few companies promote themselves by painting their logos onto their building rooftops. This example is particularly clever, since the Salvation Army apparently realized they could leverage their building’s close proximity to the Seattle Seahawks Stadium and they’ll forever after enjoy free promotion whenever news organizations fly over when covering sporting events.

The Salvation Army rooftop ad, Seattle

One thing that some people spend a whole lot of time doing is looking for UFOs and Crop Circles. Here’s a really great crop circle of the Mozilla Firefox logo – a brilliant piece of promotion and linkbait if there ever was one:

Firefox Logo

Anatomy & Optimization of a Local Business Profile

December 12th, 2007

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Originally published in Search Engine Land

Many local companies depend upon their information’s presence in various directories in order to advertise themselves, and the basic instrument of these marketing efforts is the Business Profile. The majority of businesses out there pay little attention to these beyond wanting their name, address, and phone numbers to be correct. However, there are far more components of business profiles beyond the bare basics, and this article will outline many of them and how they should be handled for best effect. Optimizing business listings and profiles can make all the difference in enabling potential customers to find you and in selecting you from your pack of competitors.

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Google Trends: Yellow Pages Will be Toast in Four Years

September 24th, 2007

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Originally published in Search Engine Land

“Local marketing industry savants have long been predicting the demise of print Yellow Pages books, going the way of the buggy whip due to overwhelming competition from Internet alternatives,” writes Chris Silver Smith, Lead Strategist for GravityStream at Netconcepts. In this article, Chris writes about what kind of an impact of local “internet” space has on both printed and online Yellow Pages directories.

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