Link-Building

SEO Report Card: Juvieshop.com

January 7th, 2008

by

Originally published in Practical eCommerce

The site focuses on hip, modern and stylish adolescent clothes for tweens (ages 7-12). Juvieshop.com is just over one-year-old and the site has built a PageRank of 3 for its homepage. Its theme is wholesome and the site is pleasant to the eye.

Jeff Muendel, Search Analyst for Netconcepts, covers a hip site that is targeted toward a specific age group in this website audit.

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Desperately Seeking Links: Baiting, Buying, and Socializing for Links

DMA 07 Annual Conference — Chicago, IL

October 16th, 2007

Moderated by

Keyword rich contextually relevant text links are like fuel for your website’s search engine rankings. Without good links, you are relegated to the bottom of the search results heap. Link building is arguably the most difficult, the most misunderstood and poorly executed aspect to SEO. Learn: criteria for evaluating a link’s value, creative link building strategies, link buying do’s and don’t’s, how to approach webmasters, how to leverage your affiliates, how social media can be leveraged to build links, dangerous tactics, and more!

Learning Points:

  • Link building efforts that went horribly awry and how to avoid repeating their mistakes
  • Concrete action steps to boost your site’s importance in the eyes of the search
    engines
  • Demystify link building, debunking myths, presenting real opportunities, providing tools, sharing real world experiences

Moderator:
Stephan Spencer, Founder and President, Netconcepts

Panelists:
Eric Ward, Founder, The Ward Group
Lee Odden, CEO, TopRank Online Marketing
Seth Besmertnik, CEO & Co-Founder, LinkExperts

SEO Report Card: Link Building Could Improve Strong Site

October 1st, 2007

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Originally published in Practical eCommerce

Candlesandsuch.com is a website run quite frugally by its two main proprietors. For a site that hasnâ??t had a lot of professional help with regard to search engine optimization, it possesses some positive SEO attributes. Thatâ??s not to say there arenâ??t issues, but some of the main facets of good SEO are observed and incorporated.

In this SEO report card originally featured on Practical eCommerce, Netconcepts’ Search Analyst Jeff Muendel takes an in-depth look at how inbound links and sculpting PageRank can help improve the overall site.

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Ecommerce Clinic: Link Building and Social Media

Shop.org Annual Summit 2007 — Las Vegas, NV

September 19th, 2007

Moderated by

Keyword-rich text links are like fuel for your search engine optimization (SEO). Our panel of SEO experts will evaluate your link health and propose the cures – both tactical and strategic. If you want to venture beyond directory submissions and into “link baiting” and social media marketing to supercharge your rankings, then this session is for you.

Speakers:
Stephan Spencer, Founder and President, Netconcepts
Neil Patel, CTO, Advantage Consulting Services
Eric Ward, Founder, The Ward Group
Rebecca Kelly, Search Marketing Consultant, SEOMoz

Organic Search Is All About the Links

AMA Hot Topic: Search Engine Marketing — Chicago, IL

June 22nd, 2007

Seminar by

Links are the currency of search engines. Without good inbound links to your web site, your search engine optimization (SEO) efforts will be in vain. Link building is arguably the most difficult, most misunderstood, and most poorly executed aspect to SEO. Join SEO and link-building expert Stephan Spencer as he guides us through the quagmire showing us the way to great search engine rankings.

You will learn:

  • Google’s PageRank scores: red herring or useful metric?
  • What makes a link valuable or not
  • Creative strategies for building link-worthy content
  • What works when approaching webmasters with link requests
  • Pitfalls to avoid if buying or bartering links

Speakers:
Stephan Spencer, Founder and President, Netconcepts

Link Building

Search Engine Bootcamp — Auckland, New Zealand

June 21st, 2007

Seminar by

Link building is fast becoming one of the best ways to promote your site, find out how to master the basics & get you linking strategy up & running, great overview here.

Speaker:
Jacqui Jones, Natural Search Marketing Consultant, Netconcepts

Case Study: REI

REI logo

  • 200% gain from overall natural search sales
  • More than a 250% gain in “non-branded” keyword natural search sales
  • Achieved full indexing in Google
  • Measurable natural search traffic and natural search sales increase
  • Website visibility increased by 1000%.
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Case Study: figleaves.com

figleaves.com logo

  • 40% increase in natural search traffic
  • Page 1 Google Rankings for their 3 most important keywords
  • Indexation has risen over 15% across Google, Yahoo, and MSN
  • More than doubled number of back-links
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Organic Search Is All About the Links

AMA Search Engine Marketing — New York, NY

May 25th, 2007

Seminar by

Links are the currency of search engines. Without good inbound links to your web site, your search engine optimization (SEO) efforts will be in vain. Link building is arguably the most difficult, most misunderstood, and most poorly executed aspect to SEO. Join SEO and link-building expert Stephan Spencer as he guides us through the quagmire showing us the way to great search engine rankings.

You will learn:

  • Google’s PageRank scores: red herring or useful metric?
  • What makes a link valuable or not
  • Creative strategies for building link-worthy content
  • What works when approaching webmasters with link requests
  • Pitfalls to avoid if buying or bartering links

Speakers:
Stephan Spencer, Founder and President, Netconcepts

SEO: Link Baiting Tips To ‘Juice’ Your Site

May 7th, 2007

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Originally published in Practical eCommerce

Link bait, simply put, is content that is so funny, so interesting, so useful, or otherwise remarkable that it becomes irresistible to bloggers and website owners, who set up links from their pages to the original material. I’ve seen link bait take the form of Top 10 lists, humorous videos uploaded to YouTube, checklists, cartoons, tools, widgets and blog plugins â?? to name just a few.

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