Link building is fast becoming one of the best ways to promote your site, find out how to master the basics & get you linking strategy up & running, great overview here.
Speaker:
Jacqui Jones, Natural Search Marketing Consultant, Netconcepts
Link Building
Search Engine Bootcamp — Auckland, New Zealand
Case Study: REI
- 200% gain from overall natural search sales
- More than a 250% gain in “non-branded” keyword natural search sales
- Achieved full indexing in Google
- Measurable natural search traffic and natural search sales increase
- Website visibility increased by 1000%.
Case Study: figleaves.com
- 40% increase in natural search traffic
- Page 1 Google Rankings for their 3 most important keywords
- Indexation has risen over 15% across Google, Yahoo, and MSN
- More than doubled number of back-links
Organic Search Is All About the Links
AMA Search Engine Marketing — New York, NY
Links are the currency of search engines. Without good inbound links to your web site, your search engine optimization (SEO) efforts will be in vain. Link building is arguably the most difficult, most misunderstood, and most poorly executed aspect to SEO. Join SEO and link-building expert Stephan Spencer as he guides us through the quagmire showing us the way to great search engine rankings.
You will learn:
- Google’s PageRank scores: red herring or useful metric?
- What makes a link valuable or not
- Creative strategies for building link-worthy content
- What works when approaching webmasters with link requests
- Pitfalls to avoid if buying or bartering links
Speakers:
Stephan Spencer, Founder and President, Netconcepts
SEO: Link Baiting Tips To ‘Juice’ Your Site
Link bait, simply put, is content that is so funny, so interesting, so useful, or otherwise remarkable that it becomes irresistible to bloggers and website owners, who set up links from their pages to the original material. I’ve seen link bait take the form of Top 10 lists, humorous videos uploaded to YouTube, checklists, cartoons, tools, widgets and blog plugins â?? to name just a few.
Continue reading »Interview with veteran link builder Eric Ward
Eric Ward has been link building since the early 1990â??s and well before the days of Google’s PageRank. His client list includes such large companies as Amazon.com and the Discovery Channel.
Listen to this 36-minute interview, as AMA conference chair Stephan Spencer pulls some great link building tips and tricks out of Eric.
Screencast on link building with Stephan Spencer and Eric Ward
Join our founder and president, Stephan Spencer, along with renowned link builder Eric Ward, in this archived webinar of an information-packed 90-minutes of link building tips and tricks. The webinar, for MarketingProfs.com, was called “Inside Secrets to Building Links for Online Publicity, Buzz and Search Engine Optimization”. It was a follow-on to Stephan’s webinar for MarketingProfs 6 months prior, on the topic of boosting Google rankings through links (also available as a 90-minute screencast).
Watch Stephan and Eric’s webinar as a streaming Flash video »
Or, alternatively download/watch as a Quicktime (m4v) movie (169 MB) or as a Windows Media (wmv) file (59 MB).
SEO: To Buy Links, or Not to Buy Links?
If Google engineer Matt Cutts had his druthers, buying links would become an extinct SEO practice.
Cutts has addressed the topic of link-buying on a number of occasions on his blog (Mattcutts.com/blog) and in blog comments elsewhere. He’s admonished webmasters who buy links for PageRank and encouraged webmasters instead to buy only links that have been “nofollowed” — in other words, where the rel=nofollow attribute has been added to the link so that the search engines do not count that link as a vote. He has stated in no uncertain terms that Google considers “buying text links for PageRank purposes to be outside our quality guidelines.”
Continue reading »Screencast on link building for Google SEO
Join our founder and president, Stephan Spencer, in this archived webinar of an information-packed 90-minutes of link building secrets. The webinar, for MarketingProfs.com, was called “Google in the Real World: How Links Boost Your Ranking”.
Watch it as a streaming Flash video »
Or, alternatively download/watch as a Quicktime movie (72 MB).
Case Study: Homestead.com
- On page 1 for “website hosting” in Google within first 8 weeks
- Hosts over 12 million members
- Sustained high search engine rankings since early 2004