KPI and SEO

Screencast on Website Metrics with Stephan Spencer and Avinash Kaushik

March 4th, 2008

by Stephan Spencer

Join our founder and president, Stephan Spencer, along with renowned analytics expert Avinash Kaushik, in this archived webinar of an information-packed 101-minutes of website analytic tips and tricks. This webinar, for Lorman Education Teleconferences, was called “Website Metrics and ROI: Getting the Most out of Your Online Marketing Spend.”

Watch Stephan and Avinash’s webinar as a streaming Flash video »

Or, alternatively download/watch as a Quicktime (m4v) movie (77 MB).

 
icon for podpress  Netconcepts Website Metrics & ROI Screencast [101:48m]: Play Now | Play in Popup | Download

Beneath the Surface of Search

January 1st, 2007

by Brian Klais

Originally published in Multichannel Merchant

It’s 2007 already. If you are like most merchants, you’ve followed the advice of your NSO firm and completed some basic site optimization projects. You routinely spot check your Google indexation, and your rankings on 100 or so “trophy� keywords to show your executive team. And a look at your web analytics shows your natural search channel sales growing. So what’s wrong with this picture?
Let the Long Tail of natural search and KPI metrics strengthen your website through best practice SEO.

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