Q: How much, if anything, can be picked up by a spider on dynamic pages?
A: Potentially everything. Just keep the URLs search engine friendly and you should get those dynamic pages fully indexed.
Q: We are well ranked on Google’s natural text search engine, is it worth spending on AdWords too?
A: It’s probably worth experimenting with. A recent study showed that those who had high positions in both paid and organic search results (i.e. where paid and unpaid search listings both appear on the same search results page) got significantly more traffic than just the amount expected from summing the two “channels”.
Q: Please explain again the “spider trap” as it pertains to pages created on the fly. How big of a disadvantage does this present? If redesigning the site isnt an option, what can be done to lessen this disadvantage?
A: A search engine spider can get caught in a “spider trap” if it keeps bumping into links to pages that are the same content but with different URLs that are varied dynamically (e.g. where the URLs contain a nonessential variable/flag or session ID in the query string). If caught in a spider trap, the spider would download the same pages over and over again, overloading the site’s web server and cluttering up Google’s index with a slew of duplicates. To circumvent such potential problems, Googlebot often chooses to skip over various dynamic pages. This can have very deleterious results, such as the majority of a dynamic site getting skipped over by Googlebot. If revamping the site isn’t an option, you might want to consider an outsourced “dynamic feed” service such as GravityStream.
Q: Do you have any suggestions for increasing the number of links to your site?
A: Improve your site’s content and functionality to make it more “link worthy.” Hire Eric Ward (http://www.ericward.com) to do a link building campaign for you. Syndicate your site content to other sites.
Q: What is the presenter’s opinion of the SEO software WebPosition Gold? Of IBP?
A: Search engines advise against auto-submitting, machine-generating “doorway pages”, and automated querying. For instance, automated queries cram Google’s servers with useless searches and distort search data.
I’d avoid “any” automated tool that checks positions because it violates Google’s terms of service - “unless” that tool does the querying through Google’s API (which has a maximum number of queries of 1000 per day). Even if the tool you choose uses Google’s API, you’re still not “home free”… because the API’s results are not very reliable (the API results tend to differ from the regular Google search results).
If you play by the rules, that doesn’t leave much for WebPosition Gold or IBP to do for you. We don’t use either tool. I also think that analyzing your pages’ keyword density values is not seeing the forest for the trees.
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