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Interactive Marketing

University of Wisconsin Executive Education - Integrated Customer Communications — Madison, WI

October 17th, 2006

Workshop by Stephan Spencer

Optimize your online efforts
After more than a decade of online marketing, companies are still struggling to find the best ways to use the web to promote themselves and build relationships with their customers. Our proven, practical tips will help you to get higher search engine rankings, make your e-mails filter-friendly — yet compliant! — and deliver relevant customer-focused website content.

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