Netconcepts

Beyond the Banner: New Ways to Brand in the Online Channel

Stephan Spencer — Mon, 27 Mar 2006 00:00:00 +0000

Branding campaigns appear in many forms online besides the ubiquitous banner ad. There are blogs, RSS feeds, paid search ads (e.g. Google AdWords), contextual ads, natural (organic) search listings, text link ads, microsites, and podcasts, to name a few.

Gain an understanding of each of these channel’s unique benefits and where each fit in your brand strategy
Learn best practice techniques applicable to these new channels, with numerous examples

Internet Marketing workshop

Stephan Spencer — Mon, 16 Jun 2003 00:00:00 +0000

Presented by Stephan Spencer, Managing Director of Netconcepts:

Search engine optimization
You want to get to the top of the search engines? Ah… but which search engines should you target? What keywords are your prospects searching for? And how do you actually get your site to the top for those keywords and then to stay there? Learn the tactics that will make your site ’scream’ in the search engines - ethically and sustainably - without costing you a fortune ongoing.
Improving conversion rate
So you’ve got visitors to your site, but will they purchase? Improving conversion on your site is an art and a science that involves a mix of clever copywriting, compelling offers, a follow-up strategy, meaningful metrics for measuring success, and more.
Email marketing
Email can get you in front of your customers and prospects without relying on them to remember to come back and visit your site. But pitfalls abound. Get it wrong just once and you’ll significantly trim your list and burn your relationships. Learn what it takes to make great campaigns and newsletters, get the permission you need from your intended audience, and then test your assumptions scientifically.
Working with your web developer
What are the ingredients for sucess when launching a redesign or a new site? What processes are helpful in keeping the project and the vendor on track? What are reasonable expectations of the client and the vendor? What goes into (and what doesn’t go into) an effective brief or specification? How do you manage the legal risk?

Presented by Kelly Goto, Principal, gotomedia, Inc.:

Usability
Information design
Workflow
Metrics for ROI from a user experience perspective

Evolution of Web Site Strategy

Stephan Spencer — Wed, 26 Jul 2000 00:00:00 +0000

Let’s face it, there is no need for eBusiness unless you have created a web site strategy. And creating it right is the key. This session will give you a step-by-step guide in order to make your strategy a success! After attending this presentation, you will know how to:

Create a site that is easy to navigate and compelling to the customer
Market through direct email response
Acquire the proper lists of names
Put together a permission based email marketing plan
Survey users to see what’s right and what’s wrong with your site
Increase response rates
Decide what kind of manpower you need to create a full time website
24 hour, 7 days a week work force vs. outsourcing

Advanced Usenet & Email Marketing

Stephan Spencer — Tue, 29 Apr 1997 00:00:00 +0000

An often overlooked marketing opportunity on the Internet is Usenet and email. There are over 10,000 newsgroups, each one on a distinctly different topic. In addition, there are many thousands more discussion groups conducted over email. At the most basic level, businesses need to be aware of where their company, products, services, or competitors are currently or might in the future be discussed, and how they can conduct business effectively in these discussion groups.

A company can create newsgroups, moderate them, archive them on their Web site, and write FAQs for them. Being “first to market” with such services could provide you a great deal of visibility to your target audience, and best of all, will practically “lock out” your competitors. In this non-technical, information-packed session, you will learn about:

Discussion groups: on email “listservs”, Usenet newsgroups, and the Web
Setting up a Usenet newsgroup
Moderated vs. unmoderated discussion groups
Driving traffic into your Web site with discussion group archives
The benefits of writing a Usenet FAQ (Frequently Asked Questions)
Email newsletters/announcements
Personal Notification Services