Netconcepts http://www.netconcepts.com Specialists in SEO, web dev, online marketing, and ecommerce Thu, 13 Nov 2008 20:21:06 +0000 http://wordpress.org/?v=2.1.2 en © megan@netconcepts.com () megan@netconcepts.com 1440 Specialists in SEO, web dev, online marketing, and ecommerce megan@netconcepts.com No no http://www.netconcepts.com/images/NetconceptsPodcast-Small.gif Netconcepts http://www.netconcepts.com 144 144 Audience Development and the Internet http://www.netconcepts.com/2005-02-08/ http://www.netconcepts.com/2005-02-08/#comments Tue, 08 Feb 2005 00:00:00 +0000 Brian Klais Business BloggingEmail MarketingSeminarsWeb Development http://www.netconcepts.com/2005-02-08/
  • The benefit of the internet to your circulation/audience development efforts, and how important it is to your company
  • How to use email to renew or acquire new subscribers
  • E-mail tests - what’s working, what’s not working
  • Search engine marketing - what are you using and how is it working
  • Banner ads - are they working, what have you changed, where do you have them
  • How has can spam effected your subscription efforts? How has it effected your list rental activities? How has it effected your use of outside lists for subscription promotion?
  • Web agents - are they still working?
  • Blogs - are they a source of names? How can we get subscription information onto a blog?
  • Email files - do you have separate files for circulation, web casts, eNL, or a combined database for all? Advantages and disadvantages for each.

    • Gloria Adams, Pennwell - Moderator
    Laura Wilson, NEJM - Panelist
    Sean Fulton, GCN Publishing - Panelist
    Brian Klais, Netconcepts - Panelist

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