Ecommerce

Personalizing Your Online Catalog

Internet World — Berlin, Germany

May 25th, 1998

Seminar by

Customers are starting to demand an online catalog that takes into account their individuality as a customer. As such, the customer can efficiently navigate the catalog with the most relevant products brought to the forefront. This technology can also be used to offer special sales to individual users based on their profile.

We will discuss:

  • How to monitor and generate reports on customers’ buying patterns, surfing patterns, industry, psychographics, etc.
  • rules-based personalization vs. collaborative filtering
  • the latest and best tools and examples of these tools in action

Linking Your Print Catalog With Your Web Site

Spring Internet World — Los Angeles, CA

March 13th, 1998

Seminar by

Imagine a catalog shop in which product managers log onto a Web-based database to change prices, update descriptions and add new items, and that the these changes get propagated to both the Quark Xpress-based print catalog and the online catalog Web pages automatically. In this nuts and bolts session, you’ll see how Quark Xtensions, relational databases and rapid application development tools can support dynamic and real-time updatable catalogs both in print and online.

  • Database development issues
  • Synchronizing Quark and HTML
  • Print and Web “look and feel”

Linking Your Print Catalog With Your Web Site

Fall Internet World — New York, NY

December 8th, 1997

Seminar by

In this nuts-and-bolts tutorial, you’ll see how Quark Xtensions, relational databases and rapid application development tools can support dynamic and real-time updatable catalogs both in print and online.

  • Database development issues
  • Synchronizing Quark and HTML
  • Print and web “look and feel”

Online Shopping Technologies

Internet World Chile — Santiago, Chile

October 9th, 1997

Seminar by


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