Ecommerce

The Apparel Panel Discussion: Optimizing Each Component Of Your Apparel E-Commerce Business: Dressing For Success

Etail 2004 — Fort Lauderdale, FL

August 3rd, 2004

Panelist:

  • Understanding the evolution of the E-Commerce operations of the panelists
  • Discovering growth areas in your already seemingly optimized E-Commerce operation
  • Understanding how operations, fulfillment and returns are the crux of your E-Commerce operation
  • Unwrapping the key issues around the next holiday season and applying lessons learned from seasons past

Panelists:
Lorna Borenstein, VP & GM, eBay
Fiona Swerdlow, Vice President, e-Commerce, Tommy Hilfiger USA, Inc.
Ruth Crowley, VP, General Merchandise, Harley Davidson
Brian Klais, VP, eBusiness Services, Netconcepts

Spiders like Googlebot choke on Session IDs

June 25th, 2004

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Many ecommerce sites have session IDs or user IDs in the URL of their pages. This tends to cause either the pages to not get indexed by search engines like Google, or to cause the pages to get included many times over and over, clogging up the index with duplicates (this phenonemon is called a “spider trap”). Furthermore, having all these duplicates in the index causes the site’s importance score, known as PageRank, to be spread out across all these duplicates (this phenonemon is called “PageRank dilution”).

Ironically, Googlebot regularly gets caught in a spider trap while spidering one of its own sites – the Google Store (where they sell branded caps, shirts, umbrellas, etc.). The URLs of the store are not very search engine friendly: they and are overly complex, and include session IDs. This has resulted in 3,440 duplicate copies of the Accessories page and 3,420 copies of the Office page, for example.

If you have a dynamic, database-driven website and you want to avoid your own site becoming a spider trap, you’ll need to keep your URLs simple. Try to avoid having any ?, &, or = characters in the URLs. And try to keep the number of “parameters” to a minimum. With URLs and search engine friendliness, less is more.

Stephan Spencer’s Top 10 Tips for E-Commerce Sites

April 23rd, 2004

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Originally published in National Business Review

Our favorite tips for online catalogers: automatic spell correction on search queries, breadcrumb navigation, keyword themes, top 10 lists, open source, 1-click ordering, and more…

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Yahoo’s Search Life After Google

April 1st, 2004

Originally published in Catalog Age

In an interview with MultiChannelMerchant, Stephan Spencer had this to say to the announcement that Yahoo! would stop using Google’s technology in favor of its own search engine, and what it would mean for catalogers.

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Google Optimization: E-Commerce @ $1 Cost (Part 2)

February 20th, 2004

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Originally published in MarketingProfs

Many creative strategies are emerging to help merchants tap into this dynamic new search marketplace. As search becomes more embedded into consumer buying behavior, Google’s success provides both a framework and a reason for thinking about search engine friendliness as an integral part of Web design – rather than as an afterthought.

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Google Optimization: E-Commerce @ $1 Cost (Part 1)

February 6th, 2004

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Originally published in MarketingProfs

If consumers find e-commerce appealing because it helps them find and buy products easily and in less time, then your Web site is no longer the shortest distance between points A and B: Google is. This means that the notion of an e-commerce site itself becomes entirely fragmented, as every page becomes a potential entry point and selling opportunity.

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Netconcepts to run site for US taxidermy firm

January 20th, 2004

Originally published in New Zealand Herald

Why did Van Dyke’s, a South Dakota supplier of equipment to animal trophy-makers and collectors and a subsidiary of Cabelas, chose Netconcepts to overhaul its website and ecommerce strategy?

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Case Study: Steve Spangler Science

Steve Spangler Science logo

  • Revenue has doubled every quarter
  • Website drives catalog readers to buy
  • Blogging a sales success
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Case Study: Guild.com

Guild.com logo

  • Sales up 41% after 4 weeks
  • #1 ranked on key products
  • 10,000 new pages indexed
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A Hacker’s Lucky Dip

December 1st, 2003

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Originally published in Unlimited

Cybercrime, in all its facets – hacking, online fraud, security breaches, information theft, defacements, electronic espionage, and service interruption – seems to be at an all-time high. If the threat doesn’t seem real enough, peruse some of the thousands of defaced home pages immortalised at…

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