SEO and Ecommerce (7)

Case Study: Steve Spangler Science

January 1st, 2004

Steve Spangler Science logo

Revenue has doubled every quarter
Website drives catalog readers to buy
Blogging a sales success

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Case Study: Van Dykes

January 1st, 2004

Van Dyke's logo

Online orders have increased over 500%
Over a 350% increase in site Traffic
9,000 unique product pages indexed in Google

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Case Study: Guild.com

January 1st, 2004

Guild.com logo

Sales up 41% after 4 weeks
#1 ranked on key products
10,000 new pages indexed

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Google Change Good News for Marketers

October 2nd, 2003

Originally published in Catalog Age

The news that Google is continuously reindexing the Web is a gift for online marketers says Brian Klais, Vice President of EBusiness at Netconcepts in an interview with MultiChannelMerchant.

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Madison firm helps e-tailers get Googled

October 2nd, 2003

Originally published in Capital Times

How do online retailers reel in the customers? In an interview with The Capital Times, Communications Director of Madison-based arts and crafts retailer Guild.com said companies need to be investing time and resources into getting it right. His company called on the expertise of Netconcepts and received a 45% improvement in traffic to their website.

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Create pages for customers, not search engines, experts urge retailers

June 5th, 2003

Originally published in Internet Retailer

Online retailers must be careful not to fall into the trap of creating pages for search engines, rather than customers, warn experts. In a panel presentation at the Annual Catalog Conference, panelist Stephan Spencer, President of Netconcepts said online retailers need to make their content sing to the search engines.

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Benefits far outweigh cost for this fashion brand

“I highly recommend to undertake a website audit from Netconcepts. The cost of these studies is not high in comparison to the benefits.”

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Bottom line focus for this online retailer

“We found the Netconcepts assessment to be filled with practical value and immediate application. We were impressed with their in-depth understanding of website fundamentals, as well as their bottom-line focus. …It was a powerful study - I would recommend Netconcepts to any retailer looking to improve their online success.”