- Sales up 41% after 4 weeks
- #1 ranked on key products
- 10,000 new pages indexed
Case Study: Steve Spangler Science
- Revenue has doubled every quarter
- Website drives catalog readers to buy
- Blogging a sales success
Madison firm helps e-tailers get Googled
How do online retailers reel in the customers? In an interview with The Capital Times, Communications Director of Madison-based arts and crafts retailer Guild.com said companies need to be investing time and resources into getting it right. His company called on the expertise of Netconcepts and received a 45% improvement in traffic to their website.
Continue reading »Google Change Good News for Marketers
The news that Google is continuously reindexing the Web is a gift for online marketers says Brian Klais, Vice President of EBusiness at Netconcepts in an interview with MultiChannelMerchant.
Continue reading »Create pages for customers, not search engines, experts urge retailers
Online retailers must be careful not to fall into the trap of creating pages for search engines, rather than customers, warn experts. In a panel presentation at the Annual Catalog Conference, panelist Stephan Spencer, President of Netconcepts said online retailers need to make their content sing to the search engines.
Continue reading »Benefits far outweigh cost for this fashion brand
“I highly recommend to undertake a website audit from Netconcepts. The cost of these studies is not high in comparison to the benefits.”
Bottom line focus for this online retailer
“We found the Netconcepts assessment to be filled with practical value and immediate application. We were impressed with their in-depth understanding of website fundamentals, as well as their bottom-line focus. …It was a powerful study – I would recommend Netconcepts to any retailer looking to improve their online success.”
Website audit an eye opener – integrated approach appreciated
“Overall we found Netconcepts’ audit of our site to be extremely valuable. It was a real eye opener. We highly recommend it.”
Surviving the Dot-Com Shakeout: Strategies to Keep Your Beauty Business Booming
Beauty Online 2001 — San Francisco, CA
One of the secrets to staying viable in the fickle online beauty marketplace is to slow your burn rate through the following low-cost, high return marketing strategies and tactics:
- Email marketing
- Viral marketing
- Link building
- Search engine optimization
- Pay-for-performance advertising (i.e. an affiliate program)
- Content distribution