Netconcepts http://www.netconcepts.com Specialists in SEO, web dev, online marketing, and ecommerce Tue, 08 Jul 2008 19:45:53 +0000 http://wordpress.org/?v=2.1.2 en © megan@netconcepts.com () megan@netconcepts.com 1440 Specialists in SEO, web dev, online marketing, and ecommerce megan@netconcepts.com No no http://www.netconcepts.com/images/NetconceptsPodcast-Small.gif Netconcepts http://www.netconcepts.com 144 144 How to Build a Food Portal in Four Easy Steps http://www.netconcepts.com/2000-01-21/ http://www.netconcepts.com/2000-01-21/#comments Fri, 21 Jan 2000 00:00:00 +0000 Stephan Spencer EcommerceOnline Customer ServiceSeminars http://www.netconcepts.com/2000-01-21/ Providing your consumers with a “portal” to a plethora of online information about food and cooking is a great way to make your web site “sticky” and generate loyal repeat visitors to your site. Four key ingredients for a successful food portal include:
  • Content( both home-grown and aggregated)
  • Community

  • Customization
  • Commerce

In this presentation we will analyze from an insider’s perspective both the BirdsEye.com site and the Recipefinder.com site, comparing and contrasting their two differing approaches to creating a food portal, and reviewing their results.

]]> http://www.netconcepts.com/2000-01-21/feed/ Turning Online Content, Consumers, and Competitors Into a Competitive Advantage http://www.netconcepts.com/1999-08-15/ http://www.netconcepts.com/1999-08-15/#comments Sun, 15 Aug 1999 00:00:00 +0000 Stephan Spencer EcommerceOnline Customer ServiceSeminars http://www.netconcepts.com/1999-08-15/ Birds Eye strives to find new and innovative ways to help consumers plan tonight’s dinner (their primary marketing objective). To this end, we’ve taken some common online marketing strategies - content aggregation, virtual communities, and personalization - and applied them in rather unconventional (and, we’re happy to say, successful) ways. We’ll discuss how Birdseye:

  • Aggregates content through a Worldwide Recipe Search Engine
  • Personalizes content through a Personal Recipe Box and Personal Shopping List
  • Creates virtual communities through a Recipe Exchange
]]> http://www.netconcepts.com/1999-08-15/feed/ Turning Content, Consumers, and Competitors Into Competitive Advantage http://www.netconcepts.com/1999-05-18/ http://www.netconcepts.com/1999-05-18/#comments Tue, 18 May 1999 00:00:00 +0000 Stephan Spencer EcommerceOnline Customer ServiceSeminars http://www.netconcepts.com/1999-05-18/ Birds Eye strives to find new and innovative ways to help consumers plan tonight’s dinner (our primary marketing objective). To this end, they’ve taken some common online marketing strategies — content aggregation, virtual communities, and personalization — and applied them in rather unconventional (and, we’re happy to say, successful) ways.

In this session we will discuss how Birds Eye:

  • Aggregates content through their Worldwide Recipe Search Engine
  • Personalizes content through their Personal Recipe Box and Personal Shopping List
  • Creates virtual communities through their Recipe Exchange and Web forums
]]> http://www.netconcepts.com/1999-05-18/feed/ Online Shopping Technologies http://www.netconcepts.com/1997-10-09/ http://www.netconcepts.com/1997-10-09/#comments Thu, 09 Oct 1997 00:00:00 +0000 Stephan Spencer EcommerceOnline Customer ServiceSeminars http://www.netconcepts.com/1997-10-09/ http://www.netconcepts.com/1997-10-09/feed/