REI boosts sales via keywords

Netconcepts — Wed, 25 May 2005 00:00:00 +0000

Outdoor equipment and clothing company REI used SEO to boost its sales after seeing its competitors achieve consistently higher rankings in the search engines than they were. They enlisted Netconcepts to do a complete site audit and implement SEO strategies like keyword research and, what is more, the initiatives had the full support of upper management.