SEO Report Card: Zearth.Blogspot.com

July 1st, 2006

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Originally published in Practical Ecommerce

Zearth.comâ??s staff operates a blog at zearth.blogspot.com, although they are relatively new to the concept. They signed up for a free Blogger.com blog, which wasnâ??t ideal as youâ??ll soon discover. The traffic into the blog is only a trickle, but they have received a couple thousand dollars in sales because of it, so itâ??s a start.

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SEO Report Card: As-Seen-on-TV-Store-1.com

June 1st, 2006

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Originally published in Practical Ecommerce

Even though Iâ??ve received dozens of requests for site gradings, this month I’ve decided to pick a site that didnâ??t ask for it. Why? Because this month Iâ??m going to air some poor, unsuspecting black-hat SEO’s dirty laundry in order that you might learn from their mistakes and indiscretions, rather than subject a loyal Practical eCommerce reader to potential intense and unwanted scrutiny by search engine reps reading this article. There are so many sites out there committing search engine sins, it was really hard to settle on one.

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SEO Report Card: AirTroductions.com

May 1st, 2006

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Originally published in Practical Ecommerce

AirTroductions (www.airtroductions.com) is an ecommerce-enabled matchmaking service for road warriors (currently over 11,000 of them) who are looking for someone interesting to sit next to on their next trip. It could be for companionship, a date, business networking, or just shared cab fare. What a great business idea! And theyâ??ve got a solid website to back it up.

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SEO Report Card: Golfgods.com

April 1st, 2006

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Originally published in Practical Ecommerce

Golf equipment seller Golfgods.com was undergoing a site revamp â?? with numerous SEO and usability improvements, along with a shift in ecommerce platforms. Jason Mischel, President of Golfgods.com explains: â??We currently receive about 5,000 – 6,000 unique visitors per day to our site but much of it is of very poor quality because of the search-engine-optimization tactics employed by the previous regime.

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SEO Report Card: StayLeaner.com

March 1st, 2006

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Originally published in Practical Ecommerce

Stayleaner.com, the ecommerce site for J & J Health Foods, sells vitamins, herbs and supplements for sports nutrition and body building. Fred Evaristo of J & J Health Foods states: “I rely heavily on pay-per-click advertising as I can’t get ranked in the natural searches no matter what I do.” We feel your pain, Fred! Let’s see if we can’t help Fred and his team…

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SEO Report Card: DiscountFlies.com

February 1st, 2006

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Originally published in Practical Ecommerce

DiscountFlies.com has really missed the boat (yes, the pun was intended) when it comes to search engine traffic. They do not show up in the first 100 results in Google or Yahoo! when searching for the popular search term fly-fishing or for the more targeted term fishing flies. But all is not lost. With some concerted effort, DiscountFlies.com should be able to turn things around.

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SEO Report Card: BalancedLifeProducts.com

January 1st, 2006

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Originally published in Practical Ecommerce

BalancedLifeProducts.com is a small ecommerce site, based in Madison, Wisconsin, that sells meditation and massage products such as yoga mats, meditation cushions, and reiki timers. The site doesn’t fare well in the search engines in the natural (unpaid) search results, so they have been relying on Google AdWords to fill in the gaps. It wasn’t hard to see why their rankings in natural search traffic were so low. After a quick health check-up of their level of search engine optimization, I made the following diagnosis…

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RSS Made Simple

November 13th, 2005

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Originally published in Multichannel Merchant

An RSS feed is merely an XML file that you host on your Web server â?? it kind of looks like HTML code. But don’t let its simplicity fool you; in the hands of a sophisticated marketer, the potential applications for RSS are huge.

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Blogging for Dollars

June 1st, 2005

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Originally published in Multichannel Merchant

Blogging is one of the hottest trends on the web. A new blog is created every 5.8 seconds but, curiously, catalogers and retailers are notably absent from the “blogosphere” — the online blogging world. By lagging behind on this new trend, they’re missing a key opportunity to actively participate in the global online conversation that’s now happening without them.

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Stephan Spencer’s Top 10 Tips for E-Commerce Sites

April 23rd, 2004

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Originally published in National Business Review

Our favorite tips for online catalogers: automatic spell correction on search queries, breadcrumb navigation, keyword themes, top 10 lists, open source, 1-click ordering, and more…

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