Ecommerce Articles

Website Critique: Putting Jegs.com in Drive

February 1st, 2007

by Stephan Spencer and David Fry

This website critique was conducted by David Fry and Stephan Spencer. David Fry focused on the site’s content and functionality while Stephan Spencer, Founder and President of Netconcepts, tested Jegs.com’s search capabilities.

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SEO Report Card: FreshPair.com

January 2nd, 2007

by Stephan Spencer

Originally published in Practical Ecommerce

This month, let’s sneak a peek at FreshPair (www.freshpair.com), an underwear etailer, and a small sampling of its backlinks. We will discover thier secret for recieving high search engine rankings for such sought after trophy terms as “panties,” “bras,” and “underwear.” However, its possible, their secrets are better kept in the top drawer.

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The Tail that Wags the Web

November 8th, 2006

by Patricia Fusco

Originally published in ClickZ

Lead strategist for Netconcepts, P J Fusco writes in an article for ClickZ, that the “Long Tail” principle works contrary to how most online brands prioritize their search engine marketing (SEM) strategies. While online retailers tend to optimize their sites for the 20 most popular keywords and keyword phrases that drive the most traffic, they would also do well to target the millions of unbranded niche phrases at the shallow end to complement those high-traffic branded search referrals. PJ goes on to say…

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SEO Report Card: ShopWildPlanet.com

October 1st, 2006

by Stephan Spencer

Originally published in Practical Ecommerce

The firm that built the site for Wild Planet believes they have done a pretty good job of optimizing ShopWildPlanet.com. Let’s see if their confidence is well founded…

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Help Your Customers Find You in Cyberspace

October 1st, 2006

by Stephan Spencer

Originally published in Catalog Success

The clock is ticking. Holiday shopping season is just around the corner. More customers will turn to your Web site than ever before. That means it’s time to tune it up for maximum search engine visibility. Here are nine traffic-building tips that’ll make your site sing “Happy Holidays” long after the season is done.

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SEO Report Card: Yarnware.com

September 1st, 2006

by Stephan Spencer

Originally published in Practical Ecommerce

Meredith Bright of Yarnware writes: “I used to have much better organic search rankings, but they have been dropping recently. I can’t figure out what is wrong.” It wasn’t hard to see why. The site is running Lotus Notes Domino –– not a platform that is very friendly to search engines because of its long, complex-looking URLs. However, the issues with the site were much more fundamental. The www.yarnware.com site has broken some cardinal rules of SEO.

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SEO Report Card: KayakFishingStuff.com

August 1st, 2006

by Stephan Spencer

Originally published in Practical Ecommerce

In many ways this site was a breath of fresh air. From an SEO standpoint, Kayak Fishing Stuff is doing a number of things right, and it shows in their No. 1 rankings in Google for “kayak fishing,” “fishing kayak” and “fishing kayaks.” Of course, there is still room for improvement, but it is more a case of finessing and fine-tuning than throwing away the whole site and starting again.

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SEO Report Card: Zearth.Blogspot.com

July 1st, 2006

by Stephan Spencer

Originally published in Practical Ecommerce

Zearth.com’s staff operates a blog at zearth.blogspot.com, although they are relatively new to the concept. They signed up for a free Blogger.com blog, which wasn’t ideal as you’ll soon discover. The traffic into the blog is only a trickle, but they have received a couple thousand dollars in sales because of it, so it’s a start.

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SEO Report Card: As-Seen-on-TV-Store-1.com

June 1st, 2006

by Stephan Spencer

Originally published in Practical Ecommerce

Even though I’ve received dozens of requests for site gradings, this month I’ve decided to pick a site that didn’t ask for it. Why? Because this month I’m going to air some poor, unsuspecting black-hat SEO’s dirty laundry in order that you might learn from their mistakes and indiscretions, rather than subject a loyal Practical eCommerce reader to potential intense and unwanted scrutiny by search engine reps reading this article. There are so many sites out there committing search engine sins, it was really hard to settle on one.

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SEO Report Card: AirTroductions.com

May 1st, 2006

by Stephan Spencer

Originally published in Practical Ecommerce

AirTroductions (www.airtroductions.com) is an ecommerce-enabled matchmaking service for road warriors (currently over 11,000 of them) who are looking for someone interesting to sit next to on their next trip. It could be for companionship, a date, business networking, or just shared cab fare. What a great business idea! And they’ve got a solid website to back it up.

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