SEO Report Card: The Google Death Sentence

April 4th, 2007

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Originally published in Practical eCommerce

In this article Stephan Spencer, Founder and President of Netconcepts, reviews a website of a seasonal company offering tips to increase rankings and online marketing for organic search. Stephan writes, “Competing for organic search visibility during the holiday shopping season requires a ramp-up in online marketing â?? namely, link building and link baiting â?? many months in advance. It should start now, in fact.”

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Website Critique: Ward’s Scientific Site Review

April 1st, 2007

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Originally published in Multichannel Merchant

Ward’s appears to have done some search engine optimization (SEO), and it was a good start, but I discovered costly mistakes and much opportunity yet untapped. Currently its site is not present in the first five pages of Google for key terms such as â??lab equipmentâ?? and â??lab suppliesâ?? or for category names such as â??microscopesâ?? and â??chemicals.â??

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SEO Report Card: Escaping the Google Sandbox

February 19th, 2007

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Originally published in Practical Ecommerce

New sites are always at a disadvantage when it comes to ranking well in Google, particularly when the domain name is new, too. This phenomenon, known by some as the “Google Sandbox” and by others as the “TrustBox,” is not a myth. It is very real and very much an issue for the subject of this issue’s SEO Report Card – the fair trade supporting merchant “Two Hands Worldshop.”

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Website Critique: Putting Jegs.com in Drive

February 1st, 2007

by Stephan Spencer and David Fry

This website critique was conducted by David Fry and Stephan Spencer. David Fry focused on the site’s content and functionality while Stephan Spencer, Founder and President of Netconcepts, tested Jegs.com’s search capabilities.

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SEO Report Card: FreshPair.com

January 2nd, 2007

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Originally published in Practical Ecommerce

This month, letâ??s sneak a peek at FreshPair (www.freshpair.com), an underwear etailer, and a small sampling of its backlinks. We will discover thier secret for recieving high search engine rankings for such sought after trophy terms as “panties,” “bras,” and “underwear.” However, its possible, their secrets are better kept in the top drawer.

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The Tail that Wags the Web

November 8th, 2006

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Originally published in ClickZ

Lead strategist for Netconcepts, P J Fusco writes in an article for ClickZ, that the “Long Tail” principle works contrary to how most online brands prioritize their search engine marketing (SEM) strategies. While online retailers tend to optimize their sites for the 20 most popular keywords and keyword phrases that drive the most traffic, they would also do well to target the millions of unbranded niche phrases at the shallow end to complement those high-traffic branded search referrals. PJ goes on to say…

SEO Report Card: ShopWildPlanet.com

October 1st, 2006

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Originally published in Practical Ecommerce

The firm that built the site for Wild Planet believes they have done a pretty good job of optimizing ShopWildPlanet.com. Let’s see if their confidence is well founded…

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Help Your Customers Find You in Cyberspace

October 1st, 2006

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Originally published in Catalog Success

The clock is ticking. Holiday shopping season is just around the corner. More customers will turn to your Web site than ever before. That means it’s time to tune it up for maximum search engine visibility. Here are nine traffic-building tips that’ll make your site sing “Happy Holidays” long after the season is done.

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SEO Report Card: Yarnware.com

September 1st, 2006

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Originally published in Practical Ecommerce

Meredith Bright of Yarnware writes: â??I used to have much better organic search rankings, but they have been dropping recently. I canâ??t figure out what is wrong.â?? It wasnâ??t hard to see why. The site is running Lotus Notes Domino â??â?? not a platform that is very friendly to search engines because of its long, complex-looking URLs. However, the issues with the site were much more fundamental. The www.yarnware.com site has broken some cardinal rules of SEO.

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SEO Report Card: KayakFishingStuff.com

August 1st, 2006

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Originally published in Practical Ecommerce

In many ways this site was a breath of fresh air. From an SEO standpoint, Kayak Fishing Stuff is doing a number of things right, and it shows in their No. 1 rankings in Google for â??kayak fishing,” “fishing kayakâ?? and “fishing kayaks.” Of course, there is still room for improvement, but it is more a case of finessing and fine-tuning than throwing away the whole site and starting again.

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