Mike Moran is an author and pioneer in search marketing at IBM Corp. Since the early 2000s, Mike has worked to establish ground-breaking strategies on a corporate level, in order to implement SEO changes on a massive scale.
Stephan Spencer, Netconcepts’ founder and president, interviewed Mike about the unique challenges that mega-corporations have related to SEO implementation, understanding the ROI and hidden benefits behind SEO, and what the solutions are to solving those challenges. Read more about how savvy decision-making and well-written processes can help solve SEO implementation problems on a corporate level.
Continue reading »
Filed under: Cool Friends Corporate Sites SEO
|
Email to a Friend |
Printer-Friendly |
1 Comment »
Spread the word: 
While “one page salesletters” can be what Stephan Spencer, President and Founder of Netconcepts calls, “an SEO nightmare,” proper optimization of microsites can be beneficial to SEO. In this article, Stephan writes about the right (and wrong) way to treat microsites as an SEO option.
Continue reading »
Filed under: Articles Corporate Sites SEO
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
Derceto is a software company which has been funded by a leading New Zealand venture capital firm. It makes modelling software for water distribution. Their software helps reduce power consumption by helping the water companies save significant amounts of money off of their power bills.
Derceto.com is an information-rich corporate website with FAQs, online forums, white papers, presentations, and fact sheets.
[ database | client admin cms | SEO ]
Visit The Site: Derceto
Filed under: Corporate Sites Portfolio SEO Web Development
|
Email to a Friend |
Printer-Friendly |
No Comments »
Just read this awesome post from Chris Smith of Verizon Directories (SuperPages.com), where he lays out his criteria for selecting an SEO firm to work with. In summary (I’m paraphrasing here), the SEO agency…:
- should have longevity and track record of at least somewhat related work
- should not have promoted itself using unrealistic promises and representations
- should have a clean record (no black-hat methods)
- should not have tried to impress with a cursory 5-minute site assessment leading to naive recommendations
- should not have insulted our technical work
- should not have made claims of secret methods/knowledge
- should have priced their services reasonably
- should have posted information on their website about the companies/sites they’ve done work for
- should have demonstrated strong technical work on their own site as well as clients’ sites
- should have good people and make that evident on their company site
- should have projected a professional demeanor
- shouldn’t have pestered or been hard-selling
- should be flexible in legal contract negotiations, once selected
Good stuff! Read Chris’ full article: “How major companies choose SEOs”.
(Disclaimer: yes, Verizon SuperPages.com is a client of ours, and no we don’t wear sandals to business meetings.)
Filed under: Blogs Corporate Sites SEO
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
