SEO Copywriting

• 200% gain from overall natural search sales
• More than a 250% gain in “non-branded” keyword natural search sales
• Achieved full indexing in Google
• Measurable natural search traffic and natural search sales increase
• Website visibility increased by 1000%.

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• 40% increase in natural search traffic
• Page 1 Google Rankings for their 3 most important keywords
• Indexation has risen over 15% across Google, Yahoo, and MSN
• More than doubled number of back-links

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Elinor Mills, author for CNET News.com discusses the effect of SEO on Newspapers and the websites those newspapers maintain. It may not be a new concept to us but those folks working with the print medium have not had to worry about SEO, until now.

Headlines are a primary focus for print marketers. “Good” headlines can catch the reader’s attention and pull them into the article. However, “good” happens to be in the eye of the beholder. Clever and witty headlines may catch reader’s attention but search engines are not so easily persuaded.

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In order to achieve maximum search engine visibility, you need to think a bit like a search engine when writing the copy for your website.

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Imagine an online ad that costs you nothing per impression, guarantees both a local and worldwide audience actively seeking your products and services, and offers 6 times the click-through rate of a banner ad… a search engine listing.

Search Engine Optimization (SEO) is the ultimate targeted, low cost and high return weapon in the e-marketer’s promotional arsenal.

Learn how to maximize your reach through the “organic” (unpaid) results in the search engines:

• Which search engines to target
• Keyword research tools and tactics
• Writing copy that “sings” to the search engines
• Benchmarking against your competitors
• Link building strategies that work
• Optimal search engine architecture
• Best practices to emulate
• Scams exposed
• Case studies - including the “inside scoop” on what worked and what didn’t
• Making your e-commerce or database-driven site “search engine friendly”
• Measuring the return on your search engine marketing investment
• Developing a search engine marketing plan
• Criteria for selecting a search engine marketing agency
• Online tools and resources

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“My job is to make my boss look good, and when SecureWorks hired Netconcepts for SEO I expected them to make me look good - and they definitely did.”

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In order to start writing for maximum search engine visibility, you need to start thinking like a search engine.

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“… redesign of our database’s structure and ongoing co-operation with our website administrator has resulted in a continual increase in traffic, search engine rankings and registrations of volunteers and projects.”

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“Thanks to Netconcepts, in the first six months, we improved our Google search results 300 percent and increased Google traffic 500 percent.”

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• Sales up 41% after 4 weeks
• #1 ranked on key products
• 10,000 new pages indexed

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