Elinor Mills, author for CNET News.com discusses the effect of SEO on Newspapers and the websites those newspapers maintain. It may not be a new concept to us but those folks working with the print medium have not had to worry about SEO, until now.
Headlines are a primary focus for print marketers. “Good” headlines can catch the readerâ??s attention and pull them into the article. However, “good” happens to be in the eye of the beholder. Clever and witty headlines may catch readerâ??s attention but search engines are not so easily persuaded.
Continue reading »In order to achieve maximum search engine visibility, you need to think a bit like a search engine when writing the copy for your website.
Continue reading »MarketingProfs virtual seminar series — online (webcast)
Imagine an online ad that costs you nothing per impression, guarantees both a local and worldwide audience actively seeking your products and services, and offers 6 times the click-through rate of a banner ad… a search engine listing.
Search Engine Optimization (SEO) is the ultimate targeted, low cost and high return weapon in the e-marketer’s promotional arsenal.
Learn how to maximize your reach through the “organic” (unpaid) results in the search engines:
“My job is to make my boss look good, and when SecureWorks hired Netconcepts for SEO I expected them to make me look good – and they definitely did.”
In order to start writing for maximum search engine visibility, you need to start thinking like a search engine.
Continue reading »
“Thanks to Netconcepts, in the first six months, we improved our Google search results 300 percent and increased Google traffic 500 percent.”
New Zealand DMA workshop — Auckland, NZ
Join us for a hands-on, one-day workshop on Internet marketing tactics, including search engine optimisation, copywriting, conversion, and web project management. Each module will be jammed packed with practical advice, online resources, tools, tips, case studies – including the “inside scoop” on what worked and what didn’t – and interactive critiques of attendees’ websites and online marketing efforts. With a live Internet connection, we will examine in-depth:
Search engine optimisation
You want to get to the top of the search engines? Ah… but which search engines should you target? What keywords are your prospects searching for? And how do you get your site to the top for those keywords and then stay there?
Learn the tactics that will make your site ‘scream’ in the search engines – ethically and sustainably – without costing you a fortune ongoing.
We guarantee that after this intensive workshop you’ll walk away with loads of practical, actionable tactics and tips. So what are you waiting for? Register today.
BIOGRAPHY
Stephan Spencer, M.Sc., is the founder and president of Netconcepts, a full-service interactive agency with specialization in search engine optimisation, e-commerce, email marketing, and Web site auditing. They count amongst their U.S. clients: Birds Eye, Wella, Midwest Express Airlines, InfoSpace, Homestead.com, The Sharper Image, Cabela’s, and MP3.com; local clients include Westpac (NZ), The Fletcher Trust, nzgirl, SmokeCDs.com, TrustPower, and Business in the Community.
Stephan is a columnist for Unlimited. He has also written for Marketing Magazine, Management Magazine, Catalog Age, and Building Online Business. He has been featured on the cover of In Business magazine in the U.S. Stephan is a frequent speaker at Internet conferences around the globe – Berlin, London, Toronto, Santiago, Boston, New York, Chicago, San Francisco. He currently serves as a director of Sales & Marketing Executives International.