In order to achieve maximum search engine visibility, you need to think a bit like a search engine when writing the copy for your website.
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Copywriting and Articles
Search Engine Optimization: Writing Effectively
Killer Content
In real estate, it’s “location, location, location”. In web marketing, it’s “content, content, content”. Your web content is the single most important factor for your website’s success
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Speak the Customers Language
I decided to go on a virtual field trip through the corporate sites of the biggest companies in New Zealand. I’m amazed I stayed awake. You’d think by now corporates would have realised their online visitors don’t want to read marketing-speak, testaments to the brand, letters from the chief executive or assorted press releases.
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