Cool-Friends and SEO

Interview with Chris Alan, SEO manager for Expedia.com

January 14th, 2008

by Stephan Spencer

Chris Alan is a SEO veteran who currently holds a position at Expedia.co as their search engine optimization manager. Currently, he manages and executes large-scale organic search campaigns and keyword portfolios as well as a number of other on-page and off-page SEO-related items that affect Expedia’s natural search engine placement.

Stephan Spencer, Netconcepts’ founder and president, interviewed Chris about his experiences with managing SEO for a large business. Read more about how Chris Alan’s experience working for a large website can help you understand SEO and natural search from a different perspective.

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Interview with IBM Distinguished Engineer, Mike Moran

September 26th, 2007

by Stephan Spencer

Mike Moran is an author and pioneer in search marketing at IBM Corp. Since the early 2000s, Mike has worked to establish ground-breaking strategies on a corporate level, in order to implement SEO changes on a massive scale.

Stephan Spencer, Netconcepts’ founder and president, interviewed Mike about the unique challenges that mega-corporations have related to SEO implementation, understanding the ROI and hidden benefits behind SEO, and what the solutions are to solving those challenges. Read more about how savvy decision-making and well-written processes can help solve SEO implementation problems on a corporate level.

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