Case Studies and SEO

• GravityStream empowers Cabela’s marketing team with control over the natural search channel.
• GravityStream shattered indexation goals by 45%. This lead to 200% more traffic and 50% more sales.
• Cabela’s brand is well positioned in over 200,000 long-tail search markets, with over 40,000 pages driving traffic.

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• 1200% increase in Google indexation
• Over 25% of unique pages yielding site traffic
• Non-branded search sales increase of 150% over Q4
• Over 20% of all unique pages yielding unbranded natural search traffic

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• Six-figure sales in the first month
• 14,000 product pages indexed
• 80% of orders new to file

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• 200% gain from overall natural search sales
• More than a 250% gain in “non-branded” keyword natural search sales
• Achieved full indexing in Google
• Measurable natural search traffic and natural search sales increase
• Website visibility increased by 1000%.

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• 40% increase in natural search traffic
• Page 1 Google Rankings for their 3 most important keywords
• Indexation has risen over 15% across Google, Yahoo, and MSN
• More than doubled number of back-links

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• A 6 fold increase in website sales generated as a result of online advertising over the same period
• A near doubling of overall return on investment in online advertising, from 6.7:1 in mid-2005 to an average of 12.2:1 in early 2006
• On 6 April 2006, the House of Travel website was named one of New Zealand’s top websites in the NetGuide People’s choice Web Awards, with www.houseoftravel.co.nz being awarded the 2006 title of “Best Travel Site”

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• A corporate website souped-up by Web 2.0 technologies: a blog platform for a CMS, RSS feeds, tag clouds, tag pages, comments, trackbacks, pingbacks…
• Went from 100,000 pageviews per month to 390,000 within just a few months of relaunch.
• A marked increase in visitor numbers as well: 28,000 to about 60,000 from about in that same timeframe.
• indexation in Google increased from 300 pages to 4,800 pages, including 2,640 tag pages.

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• On page 1 for “website hosting” in Google within first 8 weeks
• Hosts over 12 million members
• Sustained high search engine rankings since early 2004

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• Turned a loss making site into a profit center
• Now generates over $5000 per month in Google AdSense revenue
• Over 86,000 pages in Google
• Traffic levels in the hundreds of thousands of visitors per month

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• Went from loss-making venture into a profitable web project
• Google AdSense revenue regularly exceeds $10,000 per month
• SEO techniques turned Innsite into an ongoing revenue stream
• A free service for users, yet still profitable for us

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