Buzz-Marketing

Web 2.0 for Publishers

January 30th, 2007

In this presentation to The Wisconsin Publishersâ?? Production Club‘s (WPPC) Catalog Innovations meeting in January, Netconcepts’ Director of E-Business, Hershel Reese explains how Web 2.0 has great implications for catalogers and publishers online.

RSS feeds are changing the way people are consuming their media. You need to stay on top of this channel in order to remain competitive online.

Web 2.0 is also changing the way people interact with web properties. The user generated content phenomena is helping site owners to actively engage an audience and build community online.

This presentation will also discuss how one online publisher, www.dmnews.com, is leveraging the Web 2.0 tool kit.

Social Media Sites are emerging as a channel to be reckoned with online. If you are not participating in these communities you are missing opportunities for increased brand recognition and traffic to your sites.

You Will Discover:

  • Best practices for RSS usage
  • The benefits of user generated content
  • Why tagging matters for website owners
  • How industry leaders are leveraging Web 2.0
  • How social media can bump up your traffic and impressions

This presentation was originally held on Tuesday, January 30, 2007 at The Country Springs Hotel in Pewaukee, WI.

Marketing on MySpace

January 2nd, 2007

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Originally published in MarketingProfs

With tens of millions of users (but probably not the purported 100 million), MySpace.com is a force to be reckoned with. Especially when you consider that MySpace apparently drives more traffic to online retailers than MSN Search, according to some recent Hitwise data.

But MySpace is hard for many of us adults to get our heads around. It just doesn’t seem logical: How does it hold the interest of so many young people with short attention spans, despite the fact that the design/usability is so atrocious, the Web page creation platform is so frustratingly restrictive, and it’s chock full of so many profiles that are obviously fake, spam, duplicated, or abandoned?

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Ten Trends to Drive Traffic and Sales in 2007

December 21st, 2006

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Originally published in ClickZ

Heidi Cohen, author for ClickZ, discusses the latest Advice & Opinions. By & for Marketers. In this section, Cohen gives high-level explanations for “Ten Trends to Drive Traffic and Sales in 2007.”

At top if this list are “social media” outlets and proper “search marketing.” Cohen gains input from Netconcepts’ Founder and President, Stephan Spencer for his expertise on these trends.

Spencer first describes the importance of social networks and their key role in today’s marketing. He goes on to explain the dynamics of search marketing and how companies will need to tap into the Long Tail of natural search if they want to seriously compete in the market place.

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Own Your Own Catchphrases in The Engines

December 6th, 2006

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Originally published in ClickZ

P J Fusco’s unscientific survey shows marketers are still missing the boat on PPC. Selecting only jingles and buzzwords that didn’t include brand names, she decided to see if the big names were putting their money where their mouth is when it comes to the Web. And the results were surprising, says Netconcepts’ PJ Fusco in this article for ClickZ.

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Defending yourself against the blogs

May 1st, 2006

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Originally published in Multichannel Merchant

Tim Parry author for Multichannel Merchant discusses the dark-side of the Blogosphere. Links, community, and sharing are all great aspects of Blogging. However, slander and company wrong-doing, when posted on blogs, can have severe consequences.

Parry turns to Found and President of Netconcepts, Stephan Spencer for best practice advice on the blogosphere. Spencer contributes 5 Tips for Beginning Bloggers. These tips include…

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Thought Leaders Summit: The Buzz on Word-of-Mouth Marketing (Part 2 of 2)

October 11th, 2005

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Originally published in MarketingProfs

The most important aspect of buzz marketing is being able to create a story that consumers as well as the media will find interesting and relevant. That story can be simpleâ??but it must be visual. It can start with a product, but it must have a contagious element added in. The reason that people talked about the Palm Pilot, for example, was its “wow” effectâ??and it was visible. Some may say this is not part of marketing. Our panel disagrees.

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Thought Leaders Summit: The Buzz on Word-of-Mouth Marketing (Part 1 of 2)

October 4th, 2005

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Originally published in MarketingProfs

Your brand, products and services all benefit when people are talking about you in positive terms. Word-of-mouth can be a wonderful tool to add to your marketing arsenal. Of course, it’s not new, so how has word-of-mouth marketingâ??also known as buzz marketingâ??evolved into the 21st century? How does it differ from viral marketing or customer evangelism? And how do marketers use buzz marketing strategically?

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Buzz Marketing Teleconference

August 24th, 2005

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Originally published in MarketingProfs

In this teleseminar, Netconcepts’ founder Stephan Spencer talks with buzz marketing experts Dave Balter, Luanne Calvert, Ben McConnell, Jackie Huba, Jim Nail, Jerry Needel and Emmanuel Rosen.

Learn what buzz marketing is, how to implement an effective buzz marketing campaign and why word-of-mouth can be a wonderful tool to add to your marketing arsenal.

Read the Executive Summary: part 1 and part 2

Download the Transcript: PDF (300 K)

Produced by MarketingProfs.com