Netconcepts

Web 2.0 & Search Engines

Chris Smith — Wed, 18 Jun 2008 22:08:26 +0000

An overused and amorphous term, “Web 2.0″ nonetheless encompasses an evolutionary shift from the typical web user experience of a decade ago. Some aspects of the “new” web environment are great for improving your search traffic. Other developments may lead you to make serious SEO errors. Among other things, Web 2.0 is about new user interface designs that speed up user actions with techniques such as AJAX (Asynchronous Javascript and XML), which allow users to perform operations nimbly without loading a new HTML page. This session will cover AJAX, CSS, user-generated content, and other new trends in web design and user experiences that may require a re-think of your SEO strategy.

Speaker:
Chris “Silver” Smith, Lead Strategist, Netconcepts

Interactive Marketing: Reaching Customers

Stephan Spencer — Fri, 19 Oct 2007 18:35:00 +0000

Search engine marketing

Making your site “search engine friendly”
“Pay-per-click” search advertising
Benchmarking, competitive intelligence and ROI analysis
Trends in contextual, behavioral and local advertising

Creating a buzz — viral marketing

Blogs, RSS feeds, forums, wikis and more
Harness “word of mouse” to enhance your brand
Identifying the “sneezers” who will spread your viral message

Web analytics

Speakers:
Stephan Spencer, Founder and President, Netconcepts

Interactive Marketing: Reaching Customers

Stephan Spencer — Mon, 18 Jun 2007 15:00:05 +0000

Search engine marketing

Making your site “search engine friendly”
“Pay-per-click” search advertising
Benchmarking, competitive intelligence and ROI analysis
Trends in contextual, behavioral and local advertising

Creating a buzz — viral marketing

Blogs, RSS feeds, forums, wikis and more
Harness “word of mouse” to enhance your brand
Identifying the “sneezers” who will spread your viral message

Web analytics

Speakers:
Stephan Spencer, Founder and President, Netconcepts