Web 2.0 for Publishers

Netconcepts — Tue, 30 Jan 2007 16:41:11 +0000

In this presentation to The Wisconsin Publishers’ Production Club’s (WPPC) Catalog Innovations meeting in January, Netconcepts’ Director of E-Business, Hershel Reese explains how Web 2.0 has great implications for catalogers and publishers online.

RSS feeds are changing the way people are consuming their media. You need to stay on top of this channel in order to remain competitive online.

Web 2.0 is also changing the way people interact with web properties. The user generated content phenomena is helping site owners to actively engage an audience and build community online.

This presentation will also discuss how one online publisher, www.dmnews.com, is leveraging the Web 2.0 tool kit.

Social Media Sites are emerging as a channel to be reckoned with online. If you are not participating in these communities you are missing opportunities for increased brand recognition and traffic to your sites.

You Will Discover:

Best practices for RSS usage
The benefits of user generated content
Why tagging matters for website owners
How industry leaders are leveraging Web 2.0
How social media can bump up your traffic and impressions

This presentation was originally held on Tuesday, January 30, 2007 at The Country Springs Hotel in Pewaukee, WI.

Buzz Marketing Teleconference

Stephan Spencer — Tue, 23 Aug 2005 11:00:27 +0000

In this teleseminar, Netconcepts’ founder Stephan Spencer talks with buzz marketing experts Dave Balter, Luanne Calvert, Ben McConnell, Jackie Huba, Jim Nail, Jerry Needel and Emmanuel Rosen.

Learn what buzz marketing is, how to implement an effective buzz marketing campaign and why word-of-mouth can be a wonderful tool to add to your marketing arsenal.

Read the Executive Summary: part 1 and part 2

Download the Transcript: PDF (300 K)

Produced by MarketingProfs.com