Web 2.0 for Publishers

Netconcepts — Tue, 30 Jan 2007 16:41:11 +0000

In this presentation to The Wisconsin Publishers’ Production Club’s (WPPC) Catalog Innovations meeting in January, Netconcepts’ Director of E-Business, Hershel Reese explains how Web 2.0 has great implications for catalogers and publishers online.

RSS feeds are changing the way people are consuming their media. You need to stay on top of this channel in order to remain competitive online.

Web 2.0 is also changing the way people interact with web properties. The user generated content phenomena is helping site owners to actively engage an audience and build community online.

This presentation will also discuss how one online publisher, www.dmnews.com, is leveraging the Web 2.0 tool kit.

Social Media Sites are emerging as a channel to be reckoned with online. If you are not participating in these communities you are missing opportunities for increased brand recognition and traffic to your sites.

You Will Discover:

Best practices for RSS usage
The benefits of user generated content
Why tagging matters for website owners
How industry leaders are leveraging Web 2.0
How social media can bump up your traffic and impressions

This presentation was originally held on Tuesday, January 30, 2007 at The Country Springs Hotel in Pewaukee, WI.

Defending yourself against the blogs

Stephan Spencer — Mon, 01 May 2006 15:54:04 +0000

Tim Parry, author for Multichannel Merchant, discusses the dark-side of the Blogosphere. Links, community, and sharing are all great aspects of Blogging. However, slander and company wrong-doing, when blogged about, can have severe consequences.

Parry turns to Founder and President of Netconcepts, Stephan Spencer for best practice advice on the blogosphere. Spencer contributes 5 Tips for Beginning Bloggers. These tips include:

1. Starting your blogging experience with an internal blog posted on a company intranet rather than initially sharing on the World Wide Web.

2. Choose an appropriate Domain name that you will be happy with, now and in the future. It is important to establish your presence on the Web and secure your tenure.

3. Use an easily customized and scaleable blog content management system (CMS). You will inevitably need to make changes and additions. Choose a CMS you will be able to maintain.

4. Remember to post frequently. Continual postings with build your reputation in the Blogosphere. This may even mean keeping a tight schedule of which days you will post.

5. Establish a report with your peers in the Blogosphere. Communicate with them, run in their circles, and comment on their sites. Keeping up relations is a great way to build your “Street Cred.”

Read this entire article and learn additional Blogosphere best practices and saving grace suggestions from Parry.